Webinar Speaker:

Nimasha Jain
Adoption Marketing Manager
Adobe
Nimasha Jain is an Adoption Marketing Manager for Adobe Experience Platform, where she leads AEP User Groups and drives Journey Optimizer adoption programs across multiple channels. She is deeply customer-focused, with a strong emphasis on research and insight-driven planning to ensure programs align with real customer needs. Nimasha is passionate about solving user challenges and creating content that delivers meaningful value. Outside of work, she enjoys reading and crafting photo albums.

Sam Fonoimoana
General Manager
DataJoin
Sam Fonoimoana is a data innovation leader who built and sold Datajoin, an Adobe Analytics integration platform. He is former Director of Marketing Analytics at DOMO, he is now focuses on applying LLMs to democratize data insights and maximize Adobe Experience Platform potential. He's been leading the Utah Wasatch Front Adobe Analytics User Group since 2022, combining entrepreneurial success with community leadership. Sam brings deep technical expertise and real-world experience to help organizations unlock their data's full potential.

Shivani Bhatt
Manager
Cloud flare
Shivani Bhatt is a dynamic marketing leader, builder, and strategist with a passion for turning data into impact. With experience spanning from startups to Fortune 500s, she’s built and scaled high-performing teams while driving transformation through marketing operations, analytics, and strategy. Shivani specializes in pipeline forecasting, demand generation, and blending marketing operations with data science to drive measurable revenue growth. A self-proclaimed extroverted introvert, she balances advising teams with diving deep into data to solve complex marketing challenges.

Raf Winterpacht
Senior Solutions Architect
Perficient
Raf Winterpacht is a Senior Technologist and accomplished professional with 20+ years of IT experience across multiple industries and technologies, specializing in digital experience and content management systems. He has been working with Adobe's products as both a professional and creative, and has been involved with User Groups early in his career as both a participant and chapter leader.

Becky Barus
Workfront Technical Lead and System Administrator
Qualcomm
Becky Barus, a certified Adobe Workfront Technical Lead and System Administrator, Marketing, has been an integral part of Qualcomm for over three years, bringing with her more than a decade of marketing experience. With a focus on aligning process workflows and leading discovery sessions, Becky has been pivotal in driving the adoption and change management of Workfront, significantly boosting user engagement across the platform. As the global trainer, Becky played a key role in launching Workfront not only for the Marketing team but also making it accessible to over 45,000 Qualcomm employees. Her expertise lies in developing custom solutions and tailoring Workfront implementations to meet the diverse needs of various teams, thereby optimizing project management processes throughout the organization.

Jenna Feldman
Adoption Marketing Manager
Adobe
Jenna Feldman is based in San Francisco, CA and is an Adoption Marketing Manager at Adobe. She oversees the User Group and Champion programs for Adobe Experience Manager (AEM). She has 5+ years of experience running customer advocacy programs in the SaaS industry, including customer loyalty, user groups, product roundtables, peer reviews, and more. Amongst other achievements, she has been recognized as a Top 100 Customer Marketing & Advocacy Influencer for the last 4 years. Jenna is passionate about building community and helping practitioners realize their full potential through thought leadership exercises.