Sites and AI: Leveraging AI to Create and Maintain AEM Content
Wednesday, November 11, 2026 | 8:00 a.m. PT | 4:00 p.m. UK
AI is changing more than how AEM content gets published. It’s changing how that content gets planned, authored, and evaluated along the way. This session walks through the full AEM Sites content lifecycle and shows where AI can plug in at each stage, without disrupting the workflows your team already relies on.
Join us for an AEM Champion-led session designed for AEM authors, developers, and content teams. This session focuses on practical, in-production ways to use AI across pre-authoring, authoring, and content evaluation in AEM Sites.
Specifically, you'll learn:
- How AI can research and turn stakeholder asks into a brief before anyone writes a word
- How to author AEM content directly with AI — through MCP with tools like ChatGPT and Claude
- How to evaluate AI-assisted content for SEO/GEO, fit, and other quality signals, and validate end-to-end that it still matches the original intent
If you can't make the live webinar, register anyway and we'll send you the recording afterward.
Please fill out the form below
Jack Jin
Tech Architecture Associate Director
Accenture Adobe Business Group
Jack Jin is a Tech Architecture Associate Director at Accenture Adobe Business Group and a recognized leader in the Adobe Experience Manager (AEM) community — named an AEM Champion for 2026–2027 and a 2024 AEM Rockstar award winner. Jack Jin brings hands-on experience across the AEM Sites content lifecycle, from pre-authoring and component design through AI-assisted authoring and content evaluation.
In this session, Jack Jin will share practical, real-world patterns for using AI to create and maintain AEM content — including where it speeds teams up and where human review still matters.
Deborah William
Solutions Delivery Manager
Deloitte
Analytics Product Solutions Delivery Manager, leading solution delivery for Martech products including Adobe Experience Cloud products. I build technical roadmaps aligned to business strategy and lead implementation teams to enable features that deliver scalable value across the network. I also drive site performance reporting, A/B test baselining, and outcome measurement to support UX teams in shaping web content and experience strategies.
Allison Marx
Director of Data & AI Enablement
Drumline
Allison Marx is Director of Data & AI Enablement at Drumline and a member of Adobe's 2025-2026 Analytics Champions cohort, with Adobe certifications spanning AA, CJA, AA/CJA Developer, and RT-CDP. She has a real passion for making data work feel less overwhelming and more human. Over 15 years working with enterprise organizations, she has specialized in helping marketing and analytics leaders build measurement foundations they can trust -- connecting data strategy to business outcomes.
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