Thank you for registering for the webinar. Join the fellow Marketo Engage users in this Marketing Nation Community discussion where you will find the on-demand webinar link and resources. The resources will also be sent in the confirmation email shortly.
Thank you for registering for the webinar. Join the fellow Marketo Engage users in this Marketing Nation Community discussion where you will find the on-demand webinar link and resources. The resources will also be sent in the confirmation email shortly.
Adobe GenStudio = GENSTUDIO Adobe Journey Optimizer B2B Edition = AJOB2BEDITION Adobe Real-Time CDP Collaboration = ADOBEREALTIMECDPCOLLABORATION Artificial Intelligence/Machine Learning = INTELLIGENTSERVICES Audience profile management = AUDIENCEMANAGER Content
management = EXPERIENCEMANAGERSOLN Cross-channel advertising = ADOBEADVERTISINGCLOUD Customer data platform = REAL_TIME_CDP Customer Experience Management Platform = ADOBEEXPERIENCEPLATFORM Customer journey analytics = CUSTOMER_JOURNEY_ANALYTICS Customer journey
optimization = ADOBE_JOURNEY_OPTIMIZER Digital asset management = EXPERIENCEMANAGERASSETS Digital commerce = Commerce Digital marketing = SUITE Email marketing = ADOBECAMPAIGN Lead management and B2B marketing = MARKETOENGAGEMENTPLATFORM Real-time web analytics =
ANALYTICSSOLNSTANNDARD Tag management = LAUNCHBYADOBE TV advertising = AUDITUDE Web form management = EXPERIENCEMANAGERFORMS Website management = EXPERIENCEMANAGERSITES Website optimization = TARGETSOLN Work management = WORKFRONT
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Person Scoring Mastery with Marketo Engage: Localized Nuances in a Global Framework
Person Scoring Mastery with Marketo Engage: Localized Nuances in a Global Framework
Adobe Marketo Engage | Learn From Your Peers Webinar
To deliver predictable outcomes with your Marketo Engage person scoring model, the scores you apply need to reflect the real business value of the scoring elements compared to each other. But what if that business value varies in different markets? How do you allow for local influences without losing consistency across your organization? Join this “Learn from your peers” webinar as Marketo Engage Champion, Katja Keesom shares how to find this tricky balance.
In this webinar, you’ll learn:
Why local flexibility is important but cannot turn into the Wild West of person scoring without control.
How to set up a transparent and scalable person scoring model.
The best way to implement this in Marketo Engage, allowing for local market flexibility while keeping the model logical and consistent.
Webinar Details
The live webinar is over, but come register to watch it on-demand.
Live webinar date: Thursday, January 18, 2024
Live webinar time: 8:00AM PT | 11:00AM ET | 5:00PM CET | 9:30PM IST
Length: 30 minutes presentation + 15 minutes Q&A
Experience Level: Intermediate (>3 months of experiences using Marketo Engage)
Adobe Marketo Engage | Learn From Your Peers Webinar
To deliver predictable outcomes with your Marketo Engage person scoring model, the scores you apply need to reflect the real business value of the scoring elements compared to each other. But what if that business value varies in different markets? How do you allow for local influences without losing consistency across your organization? Join this “Learn from your peers” webinar as Marketo Engage Champion, Katja Keesom shares how to find this tricky balance.
In this webinar, you’ll learn:
Why local flexibility is important but cannot turn into the Wild West of person scoring without control.
How to set up a transparent and scalable person scoring model.
The best way to implement this in Marketo Engage, allowing for local market flexibility while keeping the model logical and consistent.
Webinar Details
The live webinar is over, but come register to watch it on-demand.
Live webinar date: Thursday, January 18, 2024
Live webinar time: 8:00AM PT | 11:00AM ET | 5:00PM CET | 9:30PM IST
Length: 30 minutes presentation + 15 minutes Q&A
Experience Level: Intermediate (>3 months of experiences using Marketo Engage)
Coming from a scientific background, Katja quickly discovered her passion for Marketing and developed into a Marketing Operations specialist. Transitioning from a successful career at DHL Express where her journey with Marketo Engage began in 2018, Katja joined as a consultant at Chapman Bright a year later. Specializing in implementing, integrating and optimizing the platform for multinational enterprises, she has emerged as one of the leading voices within Marketing Nation.
She is a 3x Adobe Certified Expert, Adobe Certified Master – Marketo Engage Architect and a Certified Adobe Marketo Engage Subject Matter Expert. Recognized for her expertise, Katja was appointed Community Advisor in 2022 and Marketo Engage Champion in 2023.
Coming from a scientific background, Katja quickly discovered her passion for Marketing and developed into a Marketing Operations specialist. Transitioning from a successful career at DHL Express where her journey with Marketo Engage began in 2018, Katja joined as a consultant at Chapman Bright a year later. Specializing in implementing, integrating and optimizing the platform for multinational enterprises, she has emerged as one of the leading voices within Marketing Nation.
She is a 3x Adobe Certified Expert, Adobe Certified Master – Marketo Engage Architect and a Certified Adobe Marketo Engage Subject Matter Expert. Recognized for her expertise, Katja was appointed Community Advisor in 2022 and Marketo Engage Champion in 2023.
