EXPERIENCE MAKERS
EXPERIENCE MAKERS
FINANCIAL SERVICES WEBINAR
4pm NZST | 2pm AEST | 12pm SGT | 9.30am IST
Thursday, 24 July 2025
How FSI marketing and IT teams can lead with AI, data, and personalisation
Drawing on insights from Adobe’s 2025 Digital Trends for Financial Services Report, this session explores how financial institutions are evolving to meet rising customer expectations through digital transformation. Christopher Young, Senior Director of Global Digital Strategy Group at Adobe highlights how AI, data, and operational alignment are reshaping customer experiences. Chris is joined by Ravi Santhanam, CMO of HDFC Bank, who shares how these strategies are brought to life within his organisation.
Key themes include:
Key themes include:
- The shift from transactional to transformational engagement
- The power of generative AI to scale personalised content
- The importance of unified data strategies
Speakers
Chris Young
Senior Director, Global Digital Strategy Group
Adobe
Ravi Santhanam
Group Head, CMO, Head-Direct to Consumer Business
HDFC Bank
Scott King
Principal Strategist, Digital Strategy Group, APAC
Adobe