EXPERIENCE MAKERS
EXPERIENCE MAKERS
CUSTOMER INSIGHTS WEBINAR
5pm NZDT | 3pm AEDT | 12pm SGT | 9:30am IST
Tuesday, 10 December 2024
Content Efficiency: Mastering scalable content management with AEM
Join Adobe AEM Champion and Community Advisor Ritesh Mittal, a technology leader at IBM with over 16 years of experience in software design and development, as he shares expert insights on maximising content efficiency and consistency across channels using Adobe Experience Manager.
In this session, Ritesh will explore how to:
- Content Reusability: Create content once and deploy it across multiple channels—websites, emails, apps—eliminating redundancy and ensuring consistency.
- Streamline Content Updates: Update core content like product details, alert messages, FAQs, or event info across all platforms with a single change, saving time and effort.
- Boost Collaboration and Efficiency: Enable your teams to create, edit, and approve content independently, speeding up workflows and reducing bottlenecks.
- Enhance Global Consistency: Manage content variations for different languages and regions in one system, ensuring a seamless experience across all markets.
- Deliver Personalised Experiences: Use content fragments for targeted personalisation, engaging specific audience segments without creating new pages or templates.
Can’t attend live? Register anyway and we’ll send you the recording.
Speakers
Ritesh Mittal
Lead Architect
IBM
Chadwick Cheng
Senior CSM Manager
Adobe