EXPERIENCE MAKERS
EXPERIENCE MAKERS
DIGITAL LEADERS WEBINAR
Wednesday, 30 October 2024
4:30pm NZDT | 2:30pm AEDT | 11:30am SGT | 9am IST
Introducing Adobe Journey Optimizer B2B Edition: Go Beyond Leads and Accounts with Buying Group Orchestration
B2B marketers have aimed to effectively identify and engage buying groups for years, but managing and measuring the buying journey for these committees has been challenging.
Realising this vision will allow Marketing and Sales to create buying experiences that increase the speed of building and progressing high-quality sales opportunities.
Now, AI and other advances have made this vision a real possibility.
Adobe Journey Optimizer B2B Edition is the next-generation solution that aligns marketing and sales as a single revenue team, helping them work together to orchestrate omnichannel journeys for buying groups and their members based on specific interests. By unlocking the potential of Marketing Qualified Buying Groups, businesses can create demand with increased precision for go-to-market motions across the customer lifecycle.
Join us to explore the evolution of B2B marketing with the trailblazing capabilities of Adobe Journey Optimizer B2B Edition. In this webinar, you will:
Now, AI and other advances have made this vision a real possibility.
Adobe Journey Optimizer B2B Edition is the next-generation solution that aligns marketing and sales as a single revenue team, helping them work together to orchestrate omnichannel journeys for buying groups and their members based on specific interests. By unlocking the potential of Marketing Qualified Buying Groups, businesses can create demand with increased precision for go-to-market motions across the customer lifecycle.
Join us to explore the evolution of B2B marketing with the trailblazing capabilities of Adobe Journey Optimizer B2B Edition. In this webinar, you will:
- Learn how to increase the ROI of your B2B marketing with account and buying group journey orchestration.
- See how Adobe Journey Optimizer B2B Edition works and how its powerful generative AI features can support your efforts.
- Learn about the future of B2B marketing from digital marketing leaders and how Adobe Journey Optimizer B2B Edition can power the next stage of revenue growth.
Speakers
Amy James
Senior Product Marketing Manager
Adobe
Tarun Arora
Group Product Manager, Marketo Engage
Adobe
Ben Scott
Head of Marketing Operations
Grant Thornton