Selecting a Customer Data Platform for Success
Selecting a Customer Data Platform for Success
EXPERIENCE MAKERS DIGITAL LEADERS WEBINAR
4pm NZST | 2pm AEST | 12pm SGT | 9:30am IST
Thursday, 1 September 2022
The greatest personalised customer experiences are powered by Customer Data Platforms (CDPs). They collect and unify customer profiles that provide incredible insights. And while CDPs offer a single source of truth, there’s much more to them than you might think.
Gabbi Stubbs, Adobe Lead Product Marketing and Product Strategy for Data Management and AI & ML Solutions, is going to makes sense of it all - with a comprehensive look at how to maximise the possibilities of CDPs. While Ronald Li, Principal Solution Consultant, Adobe, will run a demonstration to provide extra clarity.
Join us on this webinar to:
Gabbi Stubbs, Adobe Lead Product Marketing and Product Strategy for Data Management and AI & ML Solutions, is going to makes sense of it all - with a comprehensive look at how to maximise the possibilities of CDPs. While Ronald Li, Principal Solution Consultant, Adobe, will run a demonstration to provide extra clarity.
Join us on this webinar to:
- Get an understanding of the value a CDP can provide, short term and longer term
- Learn five key criteria to consider when evaluating technologies - as well as the right questions to ask during the process
- See how Adobe Real-Time CDP distils data into unified profiles with patented governance controls, builds rich audiences and activates them to destinations where personalised customer experiences are delivered
- Explain the steps you can take today to prepare for CDP success
Speakers
Gabbi Stubbs
Lead Product Marketing and Product Strategy for Data Management and AI & ML Solutions
Adobe
Ronald Li
Principal Solution Consultant
Adobe
