As cookies crumble: How to future-proof your customer acquisition strategies

Date: Tuesday, February 27, 2024
Time: 9am PST / 12pm EST
Duration: 1 hour

Your ability to identify and understand your customer at their first interaction is at the heart of every conversion. With the rapidly changing marketing landscape, there is now an opportunity to reinvent your customer acquisition strategy. Experience-led customer acquisition increases ROI, drives site traffic, and maximizes conversion rates.

Real-time customer data platform (CDP) powers these personalized omnichannel experiences that are more important than ever. But even with the right tools you can face all-too-common challenges – fragmented customer data, lack of use cases, organizational silos, adoption roadblocks – leading to broken customer journeys.

Join Adobe Professional Services as we explore use cases to get you started on your real-time data journey and drive quick wins around customer acquisition, including the organizational adoption needed to provide value from your tech stack.

In this webinar, you will learn how to:

• Recognize and overcome limitations with customer acquisition – both in the market and within your own organization.
• Approach Adobe Experience Platform and Real-Time CDP to expand personalized omnichannel experiences and drive customer acquisition.
• Establish a business strategy and approach to adoption to get the most out of your data strategies.

Speakers

Jacob Levitt (Moderator)

Senior Product Marketing Manager
Adobe

Thomas Dee

Senior Digital Strategist
Adobe

Sean Dickson

Principal Enterprise Architect
Adobe

As cookies crumble: How to future-proof your customer acquisition strategies

Date: Tuesday, February 27, 2024
Time: 9am PST / 12pm EST
Duration: 1 hour

Your ability to identify and understand your customer at their first interaction is at the heart of every conversion. With the rapidly changing marketing landscape, there is now an opportunity to reinvent your customer acquisition strategy. Experience-led customer acquisition increases ROI, drives site traffic, and maximizes conversion rates.

Real-time customer data platform (CDP) powers these personalized omnichannel experiences that are more important than ever. But even with the right tools you can face all-too-common challenges – fragmented customer data, lack of use cases, organizational silos, adoption roadblocks – leading to broken customer journeys.

Join Adobe Professional Services as we explore use cases to get you started on your real-time data journey and drive quick wins around customer acquisition, including the organizational adoption needed to provide value from your tech stack.

In this webinar, you will learn how to:

• Recognize and overcome limitations with customer acquisition – both in the market and within your own organization.
• Approach Adobe Experience Platform and Real-Time CDP to expand personalized omnichannel experiences and drive customer acquisition.
• Establish a business strategy and approach to adoption to get the most out of your data strategies.

Speakers

Jacob Levitt (Moderator)

Senior Product Marketing Manager
Adobe

Thomas Dee

Senior Digital Strategist
Adobe

Sean Dickson

Principal Enterprise Architect
Adobe