Learn from your peers webinar

Adobe Commerce GEO strategy – LLM optimization across D2C experiences

Wednesday, June 24th (7am PT | 10am ET | 4pm CET)

Join Adobe Commerce Champion Guillermo (Memo) Raya for an educational session on how GEO strategy for Adobe Commerce is being explored through LLM optimization across D2C experiences.

Drawing on real implementations with one of the world's most recognized consumer brands, spanning D2C operations across multiple markets, Memo will demonstrate how structured, intent-driven content within Adobe Commerce can influence discoverability in AI-driven environments, and how content strategy directly impacts GEO performance.

What you'll learn:

Understand GEO fundamentals: learn how structured, intent-driven content influences AI-driven discoverability
Activate out-of-the-box capabilities: use Adobe Commerce's native features to implement GEO principles without heavy customization
Align content with commerce outcomes: connect content decisions directly to GEO performance improvements
Build a practical GEO framework: give business stakeholders a clear path to activate GEO strategy and measure content impact

Whether you're just getting started considering GEO or hoping to optimize your e-commerce experiences with AI-native capabilities, this session will give you a practical framework to activate GEO principles, translating into real world business impact.

Unlock the full potential of Adobe Commerce — save your spot now!

Event speaker

Guillermo Raya

Strategy Director

CI&T

Guillermo (Memo) Raya is a Strategy Director at CI&T and an Adobe Commerce Champion, specializing in digital commerce and the intersection of content, data, and AI. He helps organizations evolve their content and experience strategies for the era of LLMs and generative search, translating business goals into real-world activation across platforms like Adobe Experience Cloud.

Adobe Commerce GEO strategy – LLM optimization across D2C experiences

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