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Event Details

LIVE WEBINAR DATE: Thursday, March 31, 2022


Adobe Analytics: Telling impactful stories with data

Adobe Live Webinar

Thursday, March 31, 2022
10:00 AM PT | 1:00 PM ET

Data Storytelling can be difficult to learn. And difficult to teach for that matter! Many resources commonly provide a wealth of details and tactics. Some even suggest that you need to start with a “Big Idea” and by the end of your research of becoming a better storyteller, you may feel more overwhelmed than supported. Data Storytelling is done well when it’s a balanced blend of art and science. So why over-engineer it? Adobe Analytics Champion Amy Ard will discuss three parts aimed to guide your data storytelling without diminishing creativity:

  • Identifying the Opportunity / Problem
  • Explaining through Data
  • Offering a Solution

And better yet, she'll also give some tips along the way on leveraging Adobe Analytics Workspace to support these efforts.

Amy Ard

Amy Ard

Director of Analytics

Amy Ard Director of Analytics Levelwing Amy is the Director of Analytics at Levelwing and has been with the full-service digital agency for over 10 years. Amy has led Levelwing to become an industry leader in Analytics Consultation and Solutions globally to mid & enterprise level organizations. She’s committed to the data fundamentals needed for meaningful analysis and actionable insight that directly impact businesses and ease decision making. Her team’s expertise and services cover Digital Measurement Strategy, Web Analytics Design & Implementation, Marketing Impact & Optimization, and Data Science/Machine Learning for integrated, automated custom Analytics solutions. In February 2021, Amy was selected as 1 of 40 global Adobe Analytics Champions. Amy graduated from College of Charleston with a degree in Mathematics. Her professional life prior to Levelwing was spent in the financial industry as an Investment Advisor with Chronim Advisors (Dallas, TX) and in Forex Broker Operations at FXCM (Dallas, TX).