Adobe Analytics: Telling impactful stories with data
Adobe Live Webinar
Thursday, March 31, 2022
10:00 AM PT | 1:00 PM ET
Data Storytelling can be difficult to learn.
And difficult to teach for that matter! Many resources commonly provide a wealth of details and tactics.
Some even suggest that you need to start with a “Big Idea” and by the end of your research of becoming a better storyteller, you may feel more overwhelmed than supported.
Data Storytelling is done well when it’s a balanced blend of art and science.
So why over-engineer it? Adobe Analytics Champion Amy Ard will discuss three parts aimed to guide your data storytelling without diminishing creativity:
- Identifying the Opportunity / Problem
- Explaining through Data
- Offering a Solution
And better yet, she'll also give some tips along the way on leveraging Adobe Analytics Workspace to support these efforts.
Amy Ard
Director of Analytics
Levelwing
Amy Ard Director of Analytics Levelwing Amy is the Director of Analytics at Levelwing and has been with the full-service digital agency for over 10 years. Amy has led Levelwing to become an industry leader in Analytics Consultation and Solutions globally to mid & enterprise level organizations. She’s committed to the data fundamentals needed for meaningful analysis and actionable insight that directly impact businesses and ease decision making. Her team’s expertise and services cover Digital Measurement Strategy, Web Analytics Design & Implementation, Marketing Impact & Optimization, and Data Science/Machine Learning for integrated, automated custom Analytics solutions. In February 2021, Amy was selected as 1 of 40 global Adobe Analytics Champions. Amy graduated from College of Charleston with a degree in Mathematics. Her professional life prior to Levelwing was spent in the financial industry as an Investment Advisor with Chronim Advisors (Dallas, TX) and in Forex Broker Operations at FXCM (Dallas, TX).