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Adobe Live Webinar

Adobe Analytics Documentation: Mission Possible

Thursday, June 23, 2022

10:00 AM PT | 1:00 PM ET

When people say documentation, most people think: boring, tedious, a task to do later when you have time. If you really want to succeed, this can't be the attitude! Documentation is, at the core, the backbone of your infrastructure. While it may be "boring", it is an essential part of your implementation. However; how to document, where to start, how to go back and write out years of implementation; are among the greatest blockers in most organizations. Your mission, should you choose to accept it, is to learn about the importance of documentation and some techniques (ranging from simple things you can start with now to more detailed ways) to catalogue your implementation. By the end of this session you should have an arsenal at your disposal to tackle your assignment head on.

Can't make it? Sign up anyway and we'll send you the recording and slides afterward. We hope to see you there!


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Jeff Bloomer

Manager, Digital Analytics
The Kroger Co.

Jeff is the Manager of Digital Analytics for Kroger Personal Finance (KPF). Kroger, being the largest grocery retailer in the United States, Kroger Personal Finance goes to business and provides value via its third-party relationships and product offerings like Gift Cards, Money Services, and Credit Cards (by partnering with US Bank). Jeff started in the insurance industry in 1997, where he learned the value of rock-solid documentation. He joined Kroger in 2013 and shortly thereafter took on a role as Senior Implementation Specialist, where he collaborated to establish many of the documentation standards and naming conventions still used by the organization today for much of the implementation, which also includes campaign tracking. Much of the early work he did was to also work with the Digital Analytics group to set up the appropriate repository for centralizing the flow of incoming work requests and documentation storage. He then joined KPF in 2019, where his current role ranges from building and publishing the many Dashboards for their main Lines of Business, to managing various third-party relationships with our vendors who provide professional services like implementation, reporting, SEO, and even a Virtual Report Suite. Jeff also enjoys being an ambassador and trainer for the team, which has also allowed him to provide assistance to the Kroger Digital organization as well as become an Adobe Analytics Champion, an Adobe Analytics User Group Co-Leader for the past 2 Years, and a recent member of the Adobe Community Advisors.

Jennifer Dungan

Optimization Manager Analytics
Torstar

Jennifer is the Optimization Manager Analytics for Torstar Corporation, one of Canada's largest media companies. Its products include the Toronto Star, 6 daily newspaper sites, 25 community newspaper sites, and multiple digital ventures and businesses. She started as a Web Developer, moved into Quality Assurance, and then took on her current role in Analytics. Throughout this journey; documentation, consistency and clarity have always been a driving passion. Her responsibilities cover everything from creating the tagging requirements, working with Developers and QA to implement the code and ensure everything is working correctly, supporting business reports and being the administrator for Analytics and Adobe Launch. She has been an Analytics Champion and an Adobe User Group co-leader for the past 2 years. She is passionate about her daily work; always striving to improve and learn; and endeavors to help others in similar pursuits.

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