From concept to conversion: How to accelerate content production and delivery

Date: Wednesday, February 21, 2024
Time: 9am PST / 12pm EST
Duration: 1 hour

How do you efficiently turn content concepts into customer conversions? You need to engage your customers where they are (which is everywhere), with the content they crave (which is hyper-personalized), when they want it (which is now) and deliver it at lightning-fast speed (which they expect). This puts extreme pressure on your creative and marketing teams, and without the right people and processes in place, creates an unmanageable amount of content that becomes more of a barrier than benefit.

The good news is you don’t need to revolutionize your content creation and experience delivery; you just need to optimize it. Join Adobe Professional Services as we share actionable strategies to transform siloed content operations into a streamlined content supply chain.

In this webinar, you will learn how to:

• Recognize and overcome common challenges when optimizing a content supply chain.
• Approach AEM Edge Delivery Services to accelerate your content production and experience delivery.
• Identify quick wins within your organizational structure, process, and workflow.

Speakers:

Elliott Wiener (Moderator)

Principal Product Marketing Manager
Adobe

Matthew Young

Senior Business Architect
Adobe

Rob Rusher

AEM Principal Technical Architect
Adobe

From concept to conversion: How to accelerate content production and delivery

Date: Wednesday, February 21, 2024
Time: 9am PST / 12pm EST
Duration: 1 hour

How do you efficiently turn content concepts into customer conversions? You need to engage your customers where they are (which is everywhere), with the content they crave (which is hyper-personalized), when they want it (which is now) and deliver it at lightning-fast speed (which they expect). This puts extreme pressure on your creative and marketing teams, and without the right people and processes in place, creates an unmanageable amount of content that becomes more of a barrier than benefit.

The good news is you don’t need to revolutionize your content creation and experience delivery; you just need to optimize it. Join Adobe Professional Services as we share actionable strategies to transform siloed content operations into a streamlined content supply chain.

In this webinar, you will learn how to:

• Recognize and overcome common challenges when optimizing a content supply chain.
• Approach AEM Edge Delivery Services to accelerate your content production and experience delivery.
• Identify quick wins within your organizational structure, process, and workflow.

Speakers:

Elliott Wiener (Moderator)

Principal Product Marketing Manager
Adobe

Matthew Young

Senior Business Architect
Adobe

Rob Rusher

AEM Principal Technical Architect
Adobe