Adobe Digital Leaders Webinar:
Debunking Top B2B Commerce Myths with Univar
Adobe Digital Leaders Webinar:
Debunking Top B2B Commerce Myths with Univar
Overview
Title: Debunking Top B2B Commerce Myths with Univar
Duration: 1 hour
Available On Demand
Summary
Univar Solutions is revolutionizing its industry by putting digital at the core of its business. Throughout the company's digital transformation, the team has had to overcome many myths, mistaken beliefs, and organizational challenges. Univar shares how they debunked common B2B commerce myths and how you can surmount similar challenges.
In this session, learn how to counter common misconceptions like:
- If you build the site, customers will come
- Sellers will "lose" their customers to digital commerce
- Publishing pricing online is a race to the bottom
- All e-commerce platforms are the same
Register to watch on demand!
Steve Martinez
Vice President of Digital Solutions
Univar
Steve Martinez is the vice president of digital solutions for Univar Solutions. In this role, Steve focuses on Univar Solutions’ strong presence in B2B ecommerce, leading a team of product managers, marketers, merchandisers and analysts who are accelerating digital adoption and driving revenue through Univar Solutions’ digital channels. Steve earned his bachelor’s degree in architecture from Illinois Institute of Technology and his master’s degree in business administration from Kellogg School of Management, both located in Chicago, Illinois.
Jenna Fallon
AVP, Commerce
Adobe
Jenna Fallon is a passionate ecommerce executive with over 11 years of experience working with Magento/Adobe Commerce Cloud. Jenna partners with customers to drive their commerce strategy forward and has worked with global brands including Nike, Adidas and Yakima. She is passionate about the omni-commerce experience and developing strategies to meet changing customer demands.