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Adobe Digital Leaders Series Webinar:

Why Universal Analytics Sunsetting is Actually Great News. Hint: Perfect Time for an Upgrade. 

Event Details

LIVE WEBINAR DATE: Thursday, July 28, 2022
LIVE WEBINAR TIME: 10:00 AM PT | 1:00 PM ET


Change can be frustrating, but with the right insights you can navigate the sunsetting of Universal Analytics with confidence. Join Adobe and AdSwerve as we discuss how to navigate this significant change and come out on top.

­­In this webinar, you’ll learn how Adobe’s analytics tools can help you:

  • Continue using your historical Universal Analytics data.
  • Expand on your data analytics capabilities beyond Web + App with real-time omnichannel measurement.
  • Resolve identities and action audiences across the journey.

 
Please register to join us!


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Danielle Doolin

Principal Product Marketing Manager
Adobe

Danielle Doolin is a Principal Product Marketing Manager for Adobe Analytics, with a focus on media measurement and customer journey analytics. She has been in the digital analytics space for 10+ years, starting as a Product Manager for Validated Campaign Essentials (vCE) at comScore and then with Adobe for the past 5 years. From digital advertising to digital marketing, Danielle has worked with hundreds of companies to implement, measure, and analyze their content and advertising data, to help them find ways to optimize and monetize more effectively.

Trevor Paulsen

Group Product Manager
Adobe

Trevor is a Group Product Manager responsible for Adobe’s new analytics product Customer Journey Analytics. He comes from the world of aerospace engineering and robotics, and studied estimation theory and machine learning techniques before joining Adobe’s product management team. Trevor loves doing big data projects and statistical analyses whenever he can. He’s a father of five, lover of bike rides, board games, and music.

Charles Farina

Head of Innovation
Adswerve, Inc.

Adswerve Head of Innovation Charles Farina is a leading Analytics expert and has led strategic discussions, implementations, and training for Fortune 100 companies and analytics experts worldwide. He's a key contributor to the measurement community on Twitter and Measure Slack.

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