The Courage of Creativity Through Digital Experiences with Seth Godin
Event Details
LIVE WEBINAR DATE: Thursday, February 16, 2023
LIVE WEBINAR TIME: 10:00am PT | 1:00pm ET
We live in a digital world where the only constant is change. Heightened customer expectations and demand for personalized experiences have become the standard. Adobe and industry leaders like Seth Godin want to empower digital teams to create and deliver exceptional experiences backed by insight and data at scale.
Join us on Thursday, February 16 for an exclusive fireside chat with best-selling author and serial entrepreneur Seth Godin as he shares his thoughts on creating unforgettable and personalized experiences throughout the full end-to-end customer journey.
During this fireside chat, you will discover:
- • How to unlock creativity and differentiate yourself through experiences in 2023
- • How marketing and digital IT teams can partner together to deliver an impactful and relevant digital customer journey
- • How customer insights and data can help you drive an empathy-led marketing strategy
Register today to save your spot.
Seth Godin
Entrepreneur, best-selling author, and speaker
Seth Godin is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. The newest book, The Practice, came out at the end of 2020 and became another bestseller. Coming this year: The all-volunteer community project, The Carbon Almanac.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.
Loni Stark
VP, Experience Manager and Commerce, Adobe
Loni is vice president of strategy and product at Adobe. In her role, Loni leads global product strategy, product management and marketing for Adobe Experience Manager and Adobe Commerce; a portfolio of products that are each recognized as industry leaders, and even more powerful together. Experience Manager is trusted by the world’s top brands to help them scale up delivery of personalized digital experiences to their customers. Adobe Commerce provides a suite of flexible merchant solutions that accelerates the start and global growth of business in a digital world.
Loni has over 15 years of leadership experience growing innovative technology teams and products that help organizations unleash their creativity and reimagine their business to thrive in the digital economy.
In her spare time, Loni enjoys the very analog activity of applying paint to canvas. Loni received a Bachelor of Arts & Science in Computer Science from McMaster University, Canada. Additionally, Loni received her Master of Science in Management Science & Engineering from Stanford University.