Scale Product Visualization with 3D Digital Twins & AI
20 January 2026 | 9:00 AM PST
22 January 2026 | 11:00 AM CET
Learn how Adobe Substance 3D and Firefly enable teams to create photorealistic, brand‑accurate product visuals at scale. This session explores how digital twins, automation, and AI‑powered workflows help marketing, creative, and e‑commerce teams deliver consistent, high‑quality content across every SKU, region, and channel.
Key benefits:
- Create precise 3D digital twins from existing 2D artwork
- Automate asset generation across full product portfolios
- Ensure brand consistency across SKUs and bundled products
- Accelerate e‑commerce imagery production with photorealistic results
- Use AI + 3D to generate lifestyle scenes with full creative control
Agenda:
- Creating Digital Twins for Scalable Visual Content
- Portfolio‑Level Visualization with Brand Accuracy
- AI + 3D for Marketing at Scale
Michael Tanzillo
Head of 3D Technical Artists, Adobe
Michael Tanzillo is currently the Head of 3D Technical Artists at Adobe. His team helps companies modernize their product pipelines with scalable, sustainable 3D workflows powered by the Substance 3D tools and other Adobe offerings.
Prior to joining Adobe, Michael worked for over a decade as a Senior Artist on animated films at Blue Sky Studios/Disney with credits including three Ice Age movies, two Rios, Peanuts, Ferdinand, Spies in Disguise, and Nimona.
In addition to his work as an artist, Michael is the Co-Author of the book Lighting for Animation: The Visual Art of Storytelling and creator of The 3D Artist Newsletter and The 3D Artist Online Community, an online space that helps artists transition from roles in entertainment to 3D opportunities in fashion, product visualization, and beyond.
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