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Duration: 60 minutes

Available On Demand

Join Adobe executives and industry leaders for the recording of a one-hour virtual event focused on helping you and your organization understand the current state of customer experience. The report will answer burning questions for business leaders, including:

  • In what ways are customer expectations changing?
  • How do I re-think what it means to deliver great experiences?
  • How are top companies improving customer acquisition, engagement, conversion and retention?
  • How will technology advancements like Generative AI and generational differences impact digital customer expectations?
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Adobe's State of Digital Customer Experience Revealed - generative AI and personalization insights for 2023

VIRTUAL EVENT

Price: FREE
Length: 60 minutes

Join Adobe executives and industry leaders for the recording of a one-hour virtual event focused on helping you and your organization understand the current state of customer experience. This video is also the unveiling of the inaugural State of Digital Customer Experience report from Adobe and Oxford Economics, which you can download here. The report will answer burning questions for business leaders, including:

  • In what ways are customer expectations changing?
  • How do I re-think what it means to deliver great experiences?
  • How are top companies improving customer acquisition, engagement, conversion and retention?
  • How will technology advancements like Generative AI and generational differences impact digital customer expectations?


Eric Hall

CMO and Senior Vice President, Digital Experience Business
Adobe

Eric Hall is Chief Marketing Officer and Senior Vice President for Adobe’s Digital Experience Business. At Adobe, Eric has also led Sales Strategy, Operations and Enablement and Professional Services where he’s played a key role in accelerating the company’s global go-to-market efforts.

Ari Sheinkin

Vice President, Demand
IBM

Ari Sheinkin oversees the intelligence organization behind all of IBM's marketing and digital sales efforts. For most of his career he’s been in consulting and strategy, working with senior business and government leaders on applying data and analytics.

Lily Chiu-Watson

Director, Product Marketing, Intelligent Services
Adobe

Lily Chiu-Watson is the Director of Product Marketing for Intelligent Services. Her areas of expertise include AI/ML for marketers, site optimization, and omnichannel analytics. She is also the co-author of Adobe Target: Classroom in a Book, published by Adobe Press. Prior to joining Adobe, Lily worked closely with customers at several companies in leadership roles spanning Product Management, Marketing, and Consulting.

Ben Tepfer

Principal Technical Evangelist
Adobe

Ben Tepfer is responsible for creating and representing the vision and value of Adobe Experience Cloud in real-world use cases for the market, analysts, prospects, customers, and Adobe sales teams, globally. Ben also represents Adobe to the partner and developer community by providing a demo of Adobe Experience Platform. Ben has been featured in Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost and speaks at major industry conferences such as &THEN Marketing Conference, Brand Marketers Summit, Digital Pharma East.

Teri Robinson

Managing Editor, Thought Leadership
Oxford Economics

Teri oversees all technology research programs on the Oxford Economics Thought Leadership team. Teri is an award-winning cybersecurity and tech content specialist, journalist, and screenwriter who for the better part of the last decade led editorial for SC Media, a top-ranking cybersecurity news outlet. Her work has appeared in the New York Times, Inc. magazine and a wide variety of leading B2B titles. Her corporate clients have included Microsoft, Cisco, Iron Mountain, IBM, AT&T, and American Express.

Sundus Alfi

Senior Research Manager, Thought Leadership
Oxford Economics

Sundus manages research programs for the Thought Leadership team at Oxford Economics, covering topics including consumer preferences, the adoption of emerging technologies, and the changing world of work. She is involved in all aspects of research, from drafting hypotheses and designing global executive, employee, and consumer surveys to analyzing large datasets and reporting on the results in briefing papers and graphics. She also has experience conducting interviews, writing case studies, and presenting her research in webinars.

Loni Stark

Vice President, Strategy and Product
Adobe

Loni Stark is vice president of strategy and product at Adobe. In her role, Loni leads global product strategy, product management and marketing for Adobe Experience Manager; a portfolio of products that are recognized as industry leaders. Experience Manager is trusted by the world’s top brands to help them deliver personalized digital experiences to their customers.

Loni has over 15 years of leadership experience growing innovative technology teams and products that help organizations unleash their creativity and reimagine their business through greater productivity.

In her spare time, Loni enjoys the very analog activity of applying paint to canvas. Loni received a Bachelor of Arts & Science in Computer Science from McMaster University, Ontario, Canada. Additionally, Loni received her Master of Science in Management Science & Engineering from Stanford University.

Anil Kamath

Fellow and VP, Technology
Adobe

Anil Kamath is an Adobe Fellow and VP of Technology. He runs the algorithms group for Adobe Experience Cloud and is responsible for developing data driven algorithms that drive effectiveness and efficiency for marketers. Kamath founded Efficient Frontier and led the product and technology innovations there until its acquisition by Adobe.