Adobe Experience Makers Webinar:
Why content collaboration matters & how to make the most of it by partnering with IT
Adobe Experience Makers Webinar:
Why content collaboration matters & how to make the most of it by partnering with IT
Overview
Title: Why content collaboration matters & how to make the most of it by partnering with IT
Duration: 1 hour
Available On Demand
Summary
Sustained, high-impact, results-driven content marketing is extremely difficult if it rests on the shoulders of one department. So, we pose the question: How are you currently working with your IT team?
While your company doesn’t need to necessarily marry the roles of marketing and IT into one department, collaboration is still key in improving user experience and customer engagement.
A Headless CMS may sound complicated, but its benefits extend beyond IT. Digital experiences require everyone to have the right tools. When Marketing and IT have what they need, work gets done faster.
Join Adobe expert Tina Ngo as she discusses:
- How to drive better results with cross-team collaboration
- How to increase the ROI of your content marketing
- How to avoid duplication of efforts when it comes to creating & personalizing content
- Real-world examples of the benefits of implementing a Headless CMS
Register to watch on demand!
Tina Ngo
Senior Product Marketing Manager, Adobe Experience Manager Sites
Adobe
Tina Ngo is currently a Senior Product Marketing Manager at Adobe. She is passionate about driving customer insights into action and understanding the 'why', not just the 'how'. Born and raised in Silicon Valley, Tina has worked at various tech companies in the SF Bay Area, leveraging her skills in product marketing, GTM strategy, and demand generation. She holds a BA in Economics from UC San Diego and an MBA in Marketing from Santa Clara University, Leavey School of Business.