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Adobe Experience Makers Webinar

Measuring Up: Adobe Benchmarks Software Marketing Performance

Duration: 45 minutes
Available On Demand

B2B digital leaders are almost twice as effective as those who are digitally delayed at using marketing metrics to take action. What are the best marketing metrics, and what does leading performance look like?

Watch this webinar featuring research based on aggregate-level proprietary Marketo Engage data to:

  • Learn how digital leaders use benchmark data on key metrics to track progress across the funnel, pipeline velocity, lead creation trends, and channel performance.
  • Discover winning strategies that high-performing software companies use to identify their most effective channels for lead generation and deal conversion.
  • Gain practical steps to benchmark your own marketing performance and unlock data-driven strategies for sustainable growth.

Jill Steinhour

Director, Industry Strategy, High Tech
Adobe

Jill Steinhour is the director of Adobe’s high-tech industry strategy. In this capacity, she’s responsible for developing and executing Adobe’s go-to-market strategy for high tech and B2B verticals. Jill also provides marketing thought leadership and works with top-tier brands, providing guidance on digital transformation and marketing excellence topics. Jill is also a frequent speaker at industry conferences and STEM events. Prior to joining Adobe, she held leadership positions at HP, Agilent, and IBM. She has expertise in market research and sizing, customer insights and predictive model development, and digital marketing strategies and technologies for consumer and commercial.

Reid Schoffelen

Senior Manager, Digital Strategy Group
Adobe

Reid Schoffelen is a senior manager with the Digital Strategy Group team with more than 15 years of experience in digital marketing and strategic consulting. She advises Adobe's top customers on transformational strategy, including first-party data strategy, experience innovation, and accelerating time to value. Reid comes to Adobe from Columbia Business School and has a consulting background from Booz & Co. She is currently based in Austin, Texas.

Janice Lee

Director, Marketing Operations, Campaigns
Anaplan

Janice Lee is the director of Marketing Operations, Campaigns at Anaplan. Janice is responsible for orchestrating comprehensive campaigns that resonate with target audiences and drive measurable results. Her expertise lies in leveraging data-driven insights to optimize campaign performance and enhance overall marketing efficiency. With experience on both the agency side and in-house, she leads her team towards innovative and impactful marketing initiatives.

Katelyn Martin

Director, Demand Generation Technology Operations
Anaplan

Katelyn Martin is the director of Demand Generation Technology at Anaplan with over 14 years of experience at the intersection of marketing and technology. Katelyn plays a pivotal role in architecting and implementing cutting-edge marketing technology that streamlines processes, drives efficiency, and maximizes ROI. She possesses a deep understanding of the marketing technology landscape, with an ability to identify and implement the most effective tools to meet business objectives.