Adobe Experience Makers Webinar:
Beyond the Buzzword: Operationalizing Generative AI for Growth
Adobe Experience Makers Webinar:
Beyond the Buzzword: Operationalizing Generative AI for Growth
Duration: 60 minutes
Available On Demand
Within the past year, generative AI has exploded onto the scene, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible, enterprise-wide growth remains a hurdle for many.
Watch this candid discussion featuring Adobe’s marketing team, where we will dive into how industry leaders have operationalized generative AI to drive significant gains in personalized content creation and productivity. Don’t miss this chance to:
- Hear success stories applicable to B2B and B2C industries
- Discover Adobe’s internal approach to generative AI initiatives, from piloting to full-scale implementation
- Get a sneak peek into the future of Adobe’s generative AI offerings
Move beyond the buzzword and dive into the real-world results of generative AI.
Jill Steinhour
Director, Industry Strategy, High Tech, Adobe
Jill Steinhour is the director of Adobe’s high-tech industry strategy. In this capacity, she’s responsible for developing and executing Adobe’s go-to-market strategy for high-tech and B2B verticals. Jill also provides marketing thought leadership and works with top-tier brands, providing guidance on digital transformation and marketing excellence topics. Jill is also a frequent speaker at industry conferences and STEM events. Prior to joining Adobe Systems, she held leadership positions at HP, Agilent, and IBM. She has expertise in market research and sizing, customer insights and predictive model development, and digital marketing strategies and technologies for consumer and commercial.
Rob Liebscher
Director of Data Science and Machine Learning, Adobe
Rob Liebscher has been at Adobe for over 15 years and has held various positions, all of which have been rooted in data science and machine learning. He currently leads the Foundations Data Science team, a group of machine learning engineers responsible for the creation of predictive models that support Adobe's B2C and B2B marketing efforts. Recently he has become an advocate for experimenting with generative AI in every organization across the company. He holds a PhD in cognitive science with an emphasis in machine learning, but he notes “that was a long time ago”.
Paul Aleman
Manager, Product Growth, Adobe
Paul Aleman leads a team of product managers focused on developing and optimizing many Adobe product experiences across digital media, including Adobe.com, Creative Cloud Desktop, and commerce checkout. Paul’s team has incubated and spearheaded many innovative approaches to personalization, implementing cutting-edge strategies that leverage the latest in AI and ML technologies to provide engaging and impactful user experiences. Prior to joining product growth at Adobe, Paul worked as a designer, brand strategist, and researcher with brands such as Microsoft, Nokia, and Clorox Company.