Thanks for registering! Please check your inbox for the on-demand link to this webinar.
Adobe Logo

Adobe Experience Makers Webinar:

Unlocking the Power of Data Insights and Digital Marketing in B2B

Duration: 45 minutes
Available On Demand

How can businesses analyze where to find opportunities with key customers, with the right assortment of products or solutions, at the perfect time? Data is essential for personalizing your message to B2B customers, engaging with B2B buyers in relevant ways, driving revenue, standing out among competitors, and reducing costs.

Hear from Tom Gores of GE HealthCare and Jonathan Burdette, head of manufacturing industry strategy at Adobe, about how data insights can help sales and marketing teams enhance their view of customer opportunities and automate opportunity identification using scalable digital tools that drive business growth.

Watch this webinar on-demand to learn how to: ​

  • Unlock the power of digital in a B2B business.
  • Define the role of data in B2B and maximize qualified leads.
  • Get a true 360-degree view of the customer.
  • Use scalable digital tools internationally to drive profitable revenues across markets.
  • Apply data insights with new trends in manufacturing.

Tom Gores

Director, Product Optimization
GE HealthCare

Tom Gores is an experienced professional in both B2B and B2C industries. He considers himself a “hybrid” having worked across e-commerce, digital marketing and information technology. He grew the experimentation practice and was part of the IT transformation at Kohl’s before joining GE HealthCare to lead a team of product managers focused on optimization. He has spent the last two years applying his expertise to the B2B world and helping bring GE’s world-class products to life across digital channels.

Jonathan Burdette

Head of Industry Strategy, Manufacturing
Adobe

Jonathan Burdette is responsible for driving strategy, messaging, and growth in Adobe's industrial manufacturing segment, which includes industrial manufacturing and automotive. As the head of Adobe's manufacturing industry strategy, he partners with customers in executive suite roles from chief marketing officer and chief operation officer to chief technology officer roles to help them to solve business challenges and differentiate their businesses through CX transformation. Prior to joining Adobe, Jonathan was in charge of GTM for SAP CX industrial manufacturing and had several leadership roles managing P&L's Fortune 500 manufacturers prior to working in SaaS.