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Adobe Experience Makers Webinar:

Unlocking Powerful Insights with HIPAA-Ready Analytics

Duration: 45 minutes
Available On Demand

For many healthcare organizations, the “December 2022 Bulletin” regarding the use of online tracking technologies by covered entities governed under HIPAA raised alarm bells across web, IT, and compliance. Teams scrambled to find compliant solutions, remove legacy tags, and get creative with de-identification — all in an effort to prevent them from going completely data-less in the wake of the HHS guidance.

But in healthcare, analytics is about more than tracking page views or understanding how users are engaging with your site. It’s about making smart business decisions that can help your patients find and navigate care. Going data-less is not an option.

Watch this webinar to learn how Adobe has not only partnered to remedy analytics compliance concerns of some of the largest healthcare providers in the nation, but also how together we’ve transformed their analytics practices to support business decisioning, drive marketing effectiveness, and reduce operating costs. In this session, we discuss:

  • How top providers and payors have responded to the OCR HHS Bulletin
  • The secure capabilities of the Adobe Experience Platform HIPAA-ready analytics solution: Adobe Customer Journey Analytics
  • What to expect when transitioning from non-compliant platforms to Customer Journey Analytics


Note: If your organization has not addressed the OCR HHS Bulletin, you can review this link for more information.

Brian McIntosh

Chief Consulting Officer
BlastX Consulting

A respected consulting leader with more than 20 years of management consulting experience, Brian McIntosh’s focus is on helping clients discover how experience-led strategies create business value. Most recently, Brian was the North American Digital Enterprise Advisory Leader at Avanade, a joint venture between Accenture and Microsoft. At Avanade, Brian was responsible for building and leading a management consulting team to help brands drive deeper customer relationships using data-driven insights and digital enabling technologies to achieve business outcomes.

Joe Christopher

VP of Analytics
BlastX Consulting

As vice president of analytics at BlastX Consulting, Joe Christopher has helped guide the company to new levels of success over the past decade. Specifically, he leads a team of talented, data-obsessed analytical experts responsible for helping clients understand and take action on their vast amounts of data to continuously improve and evolve their organizations.

Tom Swanson

Head of Health & Life Sciences Strategy and Marketing
Adobe

Tom Swanson brings more than a decade of experience in the healthcare and life sciences industry to Adobe, as well as extensive experience in managing digital transformation in a highly regulated marketplace. Tom’s role in Adobe’s DX team includes providing the Adobe point of view in healthcare and life sciences, providing thought leadership on ways to transform the customer experience in healthcare, as well as positioning Adobe to play a leadership role in redefining how each of us engage our personal healthcare ecosystems.