Adobe Experience Makers Webinar:
Modernizing Citizen & Business Communications with Content Velocity

Adobe Experience Makers Webinar:
Modernizing Citizen & Business Communications with Content Velocity

Title: Modernizing Citizen & Business Communications with Content Velocity

Duration: 1 hour

Available On Demand

Citizens, residents, and businesses rely on government for consistent and relevant communications for daily needs and at critical moments that matter most in their life. Every interaction is an opportunity to build trust.

Today, public expectations are driving government agencies – at all levels – to modernize their outreach and engagement strategies and creative tools to help more people access more services. However, agencies often struggle with disconnected workflows, duplicative processes and technology, and employee churn to deliver personalized, trusted experiences.

This webinar will explore how to connect people, process, and technology with operational efficacy to get the right information to the right person through their preferred channel, no matter where they are in their journey. Join us to learn:

How to unify cross-functional teams – creative, IT, legal, training, public affairs – in the content lifecycle process for content oversight, approval and compliance of program policies and regulations
Create Once Publish Everywhere (COPE): Assets are centrally stored, searchable, audited, and delivered across screens, devices & channels for maximum awareness and engagement
Align strategic content planning – brand, message, provenance, outcomes, measure –with production and delivery across online, call center, in-person interactions
The use of omnichannel data and analyze existing content performance to create and optimize CX and EX

Gavin Portnoy

Vice President, Communications & Brand
Strategic Advancement & Partnership Division
National Center for Missing & Exploited Children

As Vice President of NCMEC’s Strategic Advancement & Partnerships division, Gavin Portnoy is responsible for creating and maintaining strategies to elevate the organization’s brand, create new partnerships, bolster existing relationships and work positively and efficiently with NCMEC’s departments and stakeholders to support programs and goals.

Portnoy joined NCMEC in 2014 after more than 15 years helping organizations build brand awareness and effectively tell their story using the latest business, digital, social and media channels. He has created groundbreaking television, marketing and content development projects for a number of top media outlets including Discovery, Fox, Lifetime, National Geographic, Ovation and PBS.

Steve Lewis

Digital Media Solutions Consultant at Adobe
Deputy Branch Chief, U.S. Air Force & Space Force Reserves; and former FBI

Steve Lewis is a digital communications and content strategy professional with 15+ years of experience in the public and private sectors. He is currently a Digital Media Solutions Consultant with Adobe, assisting federal government partners with overcoming challenges in content and document production workflows.

Steve began his career in photojournalism after completing an active-duty tour with the U.S. Air Force in 2004. He is still a commissioned officer in the Reserve, overseeing the Air Force and Space Force’s enterprise website and social media content strategy as a part-time deputy division chief.

Jeffrey Young

Senior Solutions Consultant Manager, Public Sector
Adobe

Jeffrey Young is an award-winning Solution Consultant Manager for Adobe System’s Public Sector. Jeffrey specializes in content strategy, storytelling, content security, video production, learning technology and organizational management. He is better known as soldier 258 in Spielberg’s War of the Worlds and father of seven.

James Hanson

Head of Industry Strategy, Public Sector Digital Experience
Adobe

James has 20+ years of domain knowledge and expertise helping organizations develop strategies, messaging, and brand positioning across government sectors. As Head of Industry Strategy, James is responsible for driving the digital experience for government agenda through public and private sector use cases and best practices to solve specific government challenges.