The New Way to Work to Transform Your Business
Event Details
LIVE WEBINAR DATE: Wednesday, November 16, 2022
LIVE WEBINAR TIME: 10:00 AM PT | 1:00 PM ET
In today’s creative world, you’re being asked to keep up with deadlines, stakeholder requirements, and provide a great overall customer experience, while juggling the work it takes to get it all done. It can seem overwhelming, but what if you focused on how you’re getting work done, while giving yourself more time to be creative, productive, and efficient?
In this webinar, join Ephraim Cruz, Software and Platform Initiatives Lead at Xfinity Creative, a vibrant creative agency based in New York City, as he shares how he and his team have built up Xfinity Creative using a virtual first approach. You’ll learn four specific best practices to make work more visible, streamlined, and iterative.
We’ll discuss:
- • How to optimize your work to get more accomplished
- • How to align teams across the organization
- • How to best manage creative resources on the fly
- • The importance of making your work visible through reporting and data
Please register to join us!
Ephraim Cruz
Xfinity Creative
Ephraim Cruz leads software and digital platform initiatives at Comcast’s in-house creative agency, Xfinity Creative, formerly called Good Kid. As one of the agency’s first few employees, he has helped grow the agency from the ground up and has been critical to leading the company’s Workfront implementation, serving on the Workfront customer advisory board.
Prior to joining Comcast, Ephraim held leadership roles in Operations and Production at UM Worldwide and McCann. His agency experience also includes leadership of his own digital creative agency for eight years, servicing clients like Nissan, Nike, Marc Ecko, and several non-profit organizations and small businesses looking to develop a digital footprint in their communities.
Outside of work Ephraim enjoys spending time with his family and dog. You can catch them checking out different art exhibits, listening to the latest hip hop albums or streaming any show or movie with great storytelling. So, while he’s looking forward to talking shop about digital platforms, he would also love to help you discover a new artist or introduce you to your next favorite brand.