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Event Details

Live Webinar Date: Thursday, May 18, 2023

Live Webinar Time: 11:00AM PT | 2:00PM ET

Struggling with how to show marketing’s direct impact on the business? You’re not alone. More than 53% of marketing teams say they are perceived as cost centers, not revenue centers. Having an effective marketing multi-touch attribution strategy and empowering revenue teams with actionable insights is key to gaining a seat at the revenue table.

Marketo Sales Insight helps sales teams improve productivity with more personalized conversations that ultimately drive more revenue. Learn how sharing real-time customer engagement data between marketing and sales teams can build a deeper partnership and create a better customer experience.

Marketo Measure is a great way to show the value of marketing tactics and understand your customer’s journey. Learn how to empower your marketers to get accurate and consistent reporting on various attribution models that eventually enables them to do more with less. More accurate and comprehensive attribution will accelerate demand while maximizing resource utilization and dollars saved on marketing campaigns.

Join Ajay Sarpal, Marketo Engage Champion and expert in both marketing attribution and partnering with sales to learn how to take your marketing to the next level in 2023.

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Adobe Digital Leaders Series Webinar:

The secret sauce for sharing actionable insights between Marketo Engage and CRM

Event Details

Live Webinar Date: Thursday, May 18, 2023

Live Webinar Time: 11:00AM PT | 2:00PM ET

Struggling with how to show marketing’s direct impact on the business? You’re not alone. More than 53% of marketing teams say they are perceived as cost centers, not revenue centers. Having an effective marketing multi-touch attribution strategy and empowering revenue teams with actionable insights is key to gaining a seat at the revenue table.

Marketo Sales Insight helps sales teams improve productivity with more personalized conversations that ultimately drive more revenue. Learn how sharing real-time customer engagement data between marketing and sales teams can build a deeper partnership and create a better customer experience.

Marketo Measure is a great way to show the value of marketing tactics and understand your customer’s journey. Learn how to empower your marketers to get accurate and consistent reporting on various attribution models that eventually enables them to do more with less. More accurate and comprehensive attribution will accelerate demand while maximizing resource utilization and dollars saved on marketing campaigns.

Join Ajay Sarpal, Marketo Engage Champion and expert in both marketing attribution and partnering with sales to learn how to take your marketing to the next level in 2023.

Please register to join us!

Speakers

Ajay Sarpal

Founder and CEO
Unicorn Martech

Ajay Sarpal, Founder and CEO of Unicorn Martech is a four-time Adobe Marketo Engage Champion. Ajay has acted as Co-Leader of the Virtual Bizible User Group and been awarded several times including 2020 Adobe Marketo Engage Champion of the Year. With nine advanced specializations on Marketing Automation, Ajay considers himself ambidextrous in fixing broken Martech processes and bringing transparency/accountability on multi-channel Marketing revenue influence reports by leveraging Adobe Marketo Measure with the right attribution model. With 23 years of professional experience, Ajay operates a consulting practice to assist clients in accelerating demand generation, ROI tracking and helping them find out which Marketing campaign is impacting top, bottom and middle of the Sales Funnel. Ajay helps Marketing teams get valuable, actionable insights with the help of advanced attribution models using Marketo Measure.


Adrienne Whitten

Director of Product Marketing for Adobe Marketo Engage
Adobe

Adrienne is a Director of Product Marketing for Adobe Marketo Engage, part of the Adobe Experience Cloud. She focuses on the Marketo Engage GTM strategy and execution, including messaging and sales tools for the Enterprise segment and builds thought leadership content on Digital Transformation in Marketing. She is an avid collector of customer stories. Adrienne has been building, marketing, writing and speaking about enterprise software for more than 20 years. Prior to Adobe, she held leadership positions in product marketing and management at Marketo, SAP, SuccessFactors, Taleo and Saba Software. She’s been featured on BlogTalk Radio, quoted in Money Magazine and Named a Mover and Shaker in Marketing by Aragon Research.