Master complex customer journeys with Multi-Stream Engagement Programs
Adobe Marketo Engage | Learn from your peers webinar
Explore how to systematically engage and nurture customer relationships with multi-touch, multi-stream Engagement Programs at every step of their journey. Engagement programs give you the power to listen to the needs and behavior of your customers and provide them with the relevant journey and necessary content.
Join Adobe Marketo Engage Champion Max Garrett — as he shares his years of wisdom, end-to-end processes from planning to execution, and real-world Engagement Program use cases across various customer lifecycle stages.
In this on-demand webinar you will learn how to:
- Develop multi-stream strategy and plan: defining, progressing, and exiting streams
- Build in Marketo Engage: program set up, nesting, request and executable campaigns
- Report and measure success: leveraging native reporting functionalities such as Engagement Scores, Email Performance, and Stream Performance Reports.
Webinar Details
- Duration: 30 minutes presentation + 15 minutes Q&A
- Experience Level: Advanced (>3 months of experience using Marketo Engage)
- Roles: Marketing Practitioners, Administrators, Marketing Operations
Gain insights from a peer expert on how to develop, build, and measure multi-stream Engagement Program to deliver exceptional customer journeys.
Webinar Speaker:
Max Garrett
Adobe Marketo Engage Champion (2023-2024)
Senior Manager, Marketing Automation at Western Governors University
Max is a seasoned marketing automation professional with over seven years of experience, currently serving as the Marketing Automation Senior Manager at Western Governors University. He has a strong background in implementing and optimizing marketing systems, particularly Marketo Engage, and has been instrumental in advancing the capabilities of the Lifecycle Nurturing Team. Max's expertise includes data management, system integration, and marketing strategy execution.