Adobe Experience Makers Webinar:
An Inside Look: Oppenheimer's Digital Transformation using Adobe Marketo Engage
Adobe Experience Makers Webinar:
An Inside Look: Oppenheimer's Digital Transformation using Adobe Marketo Engage
Event Details
LIVE WEBINAR DATE: Wednesday, January 18, 2023
LIVE WEBINAR TIME: 10:00 AM PT | 1:00 PM ET
In today’s digital world, customer expectations are higher than ever. Even business buyers are expecting personalized experiences throughout the entire buying process. Implementing a scaled personalization strategy, that aligns with your organization’s objectives, can be the difference between your customers feeling like they're having a valuable conversation with you, versus feeling like just a number.
That being said, it's often difficult to even know where to start. This is where Adobe Marketo Engage steps in, as an approachable yet powerful marketing automation platform that helps you execute a personalized marketing strategy with ease, giving you more opportunities to engage constructively with your clients.
Join Paulo Belli, Director, Corporate Marketing at Oppenheimer & Co. Inc., as he delivers an inside look at how Oppenheimer uses the power of Adobe Marketo Engage to turn prospects into long-lasting clients, all while improving internal efficiencies.
In this session, we’ll cover:
● The process Oppenheimer went through in choosing the right marketing automation solution. And how they navigated the implementation process, once they'd chosen Adobe Marketo Engage.
● Insights from the use of Adobe Marketo Engage to enable personalized communications & increase productivity of internal teams.
● What benefits marketing automation can provide to organizations ready to embrace digital transformation.
Register to join us!
Paulo Belli
Director, Corporate Marketing
Oppenheimer & Co. Inc.
Paulo Belli works as a Director, Corporate Marketing at Oppenheimer & Co. Inc., a leading global full-service brokerage and investment bank that has provided its clients with financial expertise and insight for over 140 years. With 10+ years of experience in corporate marketing and graphic design, Paulo assists the firm with the development of creative strategies and implementation of new marketing technologies. Paulo is Italian-Brazilian and currently lives in New York City. For the last year, he has been enrolled in postgraduate coursework at the University of Edinburgh focused on design and digital media.
Joe Stewart
Senior Product Marketing Manager
Adobe
Joe Stewart is a Sr. Product Marketing Manager at Adobe. He develops market research, product positioning, and manages the entire go-to-market process for Adobe Marketo Engage. He has worked in Industry Strategy & Product Marketing for 6 years at Adobe covering the Experience Cloud for High Tech, Media & Entertainment, & B2B industries.