Driving Consumer Loyalty during Digital Disruption
Event Details
LIVE WEBINAR DATE: Tuesday, March 14, 2023
LIVE WEBINAR TIME: 11 AM PT | 2 PM ET
In an era where change is constant and your competition is a click away, gaining consumer loyalty is an ever-increasing challenge. While loyalty programs play a role, driving true loyalty means brands must more deeply understand and connect with their consumers to offer products and services that fit their unique desires and needs. In other words, make your customer feel like a person, not a target.
In this webinar session you will learn:
● What is driving and inspiring loyalty in today’s economy?
● What do consumers really want from brands?
● What are the levers that a brand can pull to drive loyalty and customer lifetime value?
● How does loyalty vary across Retail, Travel, Consumer Products and Dining Industries?
As a thank you for attending our webinar and providing feedback, we are offering a $20 gift token to any Adobe customer who pre-registers, attends the live event and completes the post-event survey (*one per person). The survey link will be emailed to attendees after the event.
Register today to join us!
Gaurav Pant
Co-Founder & Chief Insights Officer
Incisiv
Gaurav Pant, Co-Founder & Chief Insights Officer at Incisiv, is a leading digital transformation expert focused on the consumer industries of retail, consumer products, lodging and restaurants. He brings a unique global perspective to digital transformation by combining customer experience expertise with a strong focus on operational excellence. He is also a frequent speaker at industry forums such as NRF, FMI, Convenience Retailing University and RIS News. Gaurav’s prior experience includes founding EKN Research and driving transformation programs at large global retailers during his time leading Retail & Consumer Products practice for Tata Consultancy Services. Gaurav is based in New York and is an active advisor and investor in early-stage consumer industry start-ups.
Julie Hoffmann
Director, Industry Strategy & Marketing, Adobe Customer Solutions
Adobe
Julie is an entrepreneurial executive with over 25 years of experience defining strategy, creating categories, accelerating, and achieving hyper-growth objectives backed by data driven insights for Fortune 500 brands in both Travel and Retail/CPG. In 2013, she pioneered one of the first micro services architecture creating a headless approach on how services are delivered to customers. This improved both topline growth and operational efficiency delivering speed to market focused on automation. She was recruited in 2016 to serve as a global executive advisor to Travel, Hospitality & Dining brands informing C-level executives, senior leadership, and their board of directors with thought leadership inspiring and supporting brands on their digital transformation around the world for Adobe.
Bruce Richards
Head of Industry Strategy - Consumer Goods
Adobe
Bruce Richards joined Adobe in 2018 and leads Industry Strategy for Retail & Consumer Goods. With 20+ years as an executive leader in the Retail and Consumer Goods industries, he is responsible for establishing Adobe’s industry specific point-of-view and go-to-market strategy. Bruce specializes in customer experience, digital strategy and marketing and works with Adobe’s clients to help them establish best-in-class strategies and align the right solutions to those strategies. He has a wealth of experience in marketing and customer advisory roles having led client services in several consulting and marketing services organizations working with some of the world’s largest retailers and brands including Macy’s, Estee Lauder, Bloomingdale’s, Biersdorf, CVS/pharmacy, and Hanes.