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Adobe Digital Leaders Webinar

The New Front Door: Why Brands Must Optimize for AI Discovery Now

Thursday, July 17 | 10 AM PT | 1 PM ET

As consumer behavior shifts from traditional search to generative AI tools, the way people discover brands is undergoing a fundamental transformation. These AI engines are quickly becoming the new front door to the customer journey—summarizing, recommending, and shaping perceptions in ways that brands can no longer ignore.

At Adobe, we’ve been working closely with brands to understand how large language models evaluate content—and we’ve built Adobe LLM Optimizer to help brands take control of their visibility, relevance, and performance in this new AI-driven landscape.

In this webinar, we’ll explore:

  • The emerging discipline of Generative Engine Optimization (GEO) and why it's becoming essential for marketing, SEO, and content teams.
  • How AI is reshaping brand visibility, what content LLMs prefer, and how companies can stay ahead.
  • How Adobe LLM Optimizer, our newest agentic application, can enable your brand to continuously optimize for these AI channels.

Whether you lead digital strategy, content marketing, or brand initiatives, this session will provide the context, urgency, and tools you need to shape your presence—and thrive—in the AI-first era.

Karthik Muralidharan

Group Product Marketing Manager
Adobe

Karthik Muralidharan is a Group Product Marketing Manager for Adobe Experience Manager (AEM), where he leads a team focused on sales and go-to-market strategy for AEM’s emerging and growth product lines. Over his 7+ years at Adobe, Karthik has helped organizations enhance their digital experiences across content management, forms management, and digital signage use cases. Prior to Adobe, he worked as a management consultant, advising clients on sales force optimization, channel effectiveness, and customer loyalty programs. Karthik holds an MBA from the University of Chicago Booth School of Business and a BS in Chemical Engineering from UCLA.

Emily Kellman

Senior Product Manager
Adobe

Emily is a Senior Product Manager on the Adobe.com team in charge of all things personalization, helping customers find the right digital media products for their needs. She helps bring to life the Adobe.com experiences that leverage the amazing generative AI technology that Adobe has to offer. As of late, Emily is leading a team of marketers developing Adobe’s new Generative Engine Optimization strategy. Prior to her role as a Product Manager, she was a consultant for Adobe’s DX product suite, including Analytics, Audience Manager, and Target.