Adobe Digital Leaders Webinar
Introducing Adobe Journey Optimizer B2B Edition: Go Beyond Leads and Accounts with Buying Group Orchestration

Adobe Digital Leaders Webinar
Introducing Adobe Journey Optimizer B2B Edition: Go Beyond Leads and Accounts with Buying Group Orchestration

Duration: 45 minutes
Available On Demand

B2B marketers have aimed to effectively identify and engage buying groups for years, but managing and measuring the buying journey for these committees has been challenging. Realizing this vision will allow Marketing and Sales to create buying experiences that increase the speed of building and progressing high-quality sales opportunities.

Now, AI and other advances have made this vision a real possibility.

Adobe Journey Optimizer B2B Edition is the next-generation solution that aligns marketing and sales as a single revenue team, helping them work together to orchestrate omnichannel journeys for buying groups and their members based on specific interests. By unlocking the potential of Marketing Qualified Buying Groups, businesses can create demand with increased precision for go-to-market motions across the customer lifecycle.

Join us to explore the evolution of B2B marketing with the trailblazing capabilities of Adobe Journey Optimizer B2B Edition. In this webinar, you will:

Learn how to increase the ROI of your B2B marketing with account and buying group journey orchestration.
See how Adobe Journey Optimizer B2B Edition works and how its powerful generative AI features can support your efforts.
Learn about the future of B2B marketing from digital marketing leaders and how Adobe Journey Optimizer B2B Edition can power the next stage of revenue growth.

Mitch Folks

Group Manager, B2B Product Marketing
Adobe

Mitch Folks is responsible for developing and executing the go-to-market strategies for Adobe’s B2B product portfolio, including Marketo Engage, Real-Time Customer Data Platform, B2B & B2P Edition, and the recently launched Adobe Journey Optimizer, B2B Edition.

Brian Shin

Product Manager
Adobe

Brian oversees the development of analytics and attribution products for Adobe's B2B marketing automation solutions, including Adobe Journey Optimizer B2B Edition and Marketo Measure.

Ashley Blanchard

Manager, Marketing Automation and Product Management
Adobe

Ashley leads a team of product managers implementing transformational technology for Adobe's B2B marketing teams. This includes Marketo Engage, Dynamics 365, Workfront, Real-Time Customer Data Platform B2B Edition, and now Adobe Journey Optimizer B2B Edition.

Beth Schuler

Senior Product Manager, DX Marketing
Adobe

Beth Schuler is part of Adobe's DX Marketing Data and Technology Center of Excellence, where she supports the organization's strategic marketing technology roadmap. With a focus on implementing Adobe technologies such as Marketo Engage, Real-Time Customer Data Platform B2B Edition, and Adobe Journey Optimizer B2B Edition, she ensures these initiatives align with Adobe's business objectives while effectively meeting the evolving needs of DX marketing users. Her leadership in this space is crucial for bridging technology with strategic marketing goals.

Sean Taylor

Director of Engineering
Adobe

Sean leads the B2B Customer Engineering Team at Adobe, which is deeply involved in driving customer success with Marketo, AJO B2B, and B2B CDP. The Customer Engineering Team is a fast-paced group that develops enterprise features and innovations for the B2B product line while partnering with customers. Under his leadership, the team continually pushes the boundaries of what's possible, delivering cutting-edge features that enhance customer experience and drive growth.