Thanks for registering! Please check your inbox for the on-demand link to this webinar.

Adobe Logo

Adobe Experience Makers Webinar:

IBM’s Content Renaissance — Transforming the Content Supply Chain with Generative AI

Duration: 45 minutes
Available On Demand 

There is a growing demand for tailored, personalized content. B2B buyers now expect content catering to their specific roles, industries, and requirements at every phase of the purchasing journey.

Similar to many organizations, IBM determined that meeting these expectations stretched beyond its conventional content creation and distribution methods. Consequently, the company embarked on a transformational journey to revamp its end-to-end content process, also known as the content supply chain, and established a solid foundation to harness the power of generative AI.

Learn firsthand from the IBM marketing team as they share their transformation journey and strategy to pressure-test and incorporate generative AI into the content supply chain. Watch this webinar to gain insights into:

  • Benefits of a streamlined content supply chain with generative AI, integrations, and automation to increase productivity, efficiency, and creativity
  • Strategic approaches the marketing team at IBM put into place for their content supply chain and the value they realize for the business
  • Practical approaches to pilot generative AI use cases and prepare for widespread adoption


Saralyssa Gonzalez

Marketing Strategy & Operations Lead
IBM

During her time at IBM, Saralyssa has led efforts across the breadth of the organization’s marketing transformation journey. Her focus has ranged from reimagining the customer experience across digital channels, to driving the strategy behind the company’s automation, to, now, serving as the primary architect behind the marketing organization’s workflow vision as it reinvents its martech stack. She has spoken frequently at events across the US, Europe and Asia on IBM’s marketing transformation journey, road to intelligent operations and relentless focus to enhancing their client experiences.

Thomas Boos

Omnichannel Experience Lead
IBM

Tom Boos is the Omnichannel Program Lead for IBM Experience Engine. He has spent nearly a decade improving the engagement with clients in the form of marketing experiences. From data and analytics, audience, personalization, content, videos, and paid media, Tom has a wide array of familiarity with the marketing systems that drive relevant, impactful, and meaningful experiences with clients.

Nick Harper

Sr. Manager, High Tech Industry Strategy & Marketing
Adobe

As the Sr. Manager of High-Tech Industry Strategy & Marketing, Nick Harper supports Adobe's industry POV and go-to-market strategy, develops thought leadership, and engages directly with customers on best-in-class digital marketing strategies. Prior to joining Adobe, Nick worked at a marketing, communications, and creative agency as a senior strategy lead, guiding campaigns to engage customers and target audiences.