Adobe Experience Makers Webinar:
Powering Personalization at Scale in Financial Services with GenAI
Adobe Experience Makers Webinar:
Powering Personalization at Scale in Financial Services with GenAI
Duration: 1 hour
Available On Demand
Summary
In the financial services industry, customer loyalty is a precious asset. Gaining trust as a financial partner goes beyond merely offering transactional capabilities. It means providing support throughout your customers’ financial journeys.
Delivering personalization at scale requires quality data to power customer insights, a content supply chain that streamlines content creation and delivery, and seamless omnichannel experiences.
Watch our webinar with Accenture to explore how automation and generative AI can help you orchestrate journeys that span web, mobile, branch, and call center channels, delivering dynamic content that is tailored to each customer's unique needs.
In this session you will learn how:
- The financial services industry is advancing its digital initiatives, based on the latest research and insights.
- Adobe’s applications can help you deliver the highly personalized journeys that put the customer at the center of everything you do.
- Emerging capabilities, such as Gen AI can enhance your efforts in discovering new audiences, identifying insights, and creating content.
Register to watch on demand today!
Amy Mcilwain
Managing Director, Financial Services – Accenture Adobe Business Group
Accenture
Amy Mcilwain sits at the intersection of marketing and technology, driving digital transformation across the highly regulated insurance and financial verticals.
As a Managing Director and the Financial Services industry lead for the Adobe Business Group at Accenture, she brings more than 20 years of industry experience empowering organizations to thrive in an ever-evolving digital landscape.
Her deep understanding of customer data and the martech ecosystem allows Amy to craft compelling narratives that bridge the gap between complex technical concepts and real-world business impact.
From social media to Generative AI, Amy has played a pivotal role in helping financial
services companies adopt and integrate new technology throughout her career.
An entrepreneur at heart, Amy founded a digital agency called Financial Social Media in 2010 and was an early thought leader in the social media space.
During the same time, she also published a book, The Social Advisor: Social Media Secrets of the Financial Industry, which is an Amazon best-seller.
Jennifer Qian
Practice Lead, Solutions Consulting Financial Services
Adobe
Jennifer Qian is a practice lead solutions consultant for Financial Services & Insurance based in NYC. In her role, she helps Adobe's clients shape their strategic vision, and partners with sales and other technical leads to assess, validate, and recommend solutions across all Adobe Experience Cloud. Jennifer spent her last eight years working with Adobe solutions and started her career as an AEM (CQ5) developer. Prior to joining Adobe, she led several large-scale digital implementation projects using Adobe Experience Cloud and other systems across FSI, Healthcare, Retail, and Telco industries.
Christopher Young
Senior Director, Industry Strategy & Marketing, Financial Services
Adobe
As Senior Director of Industry Strategy for Financial Services at Adobe, Christopher Young leads a team of industry specialists who work with Adobe’s financial services clients to help them develop best-in-class digital marketing strategies using Adobe Experience Cloud. Prior to joining Adobe, Young spent more than eight years at E*TRADE Financial, where his last position was vice president of brokerage marketing. Prior to E*TRADE, he was the vice president of retail advertising at JPMorgan Chase. Young also has extensive agency experience working with a range of clients across traditional, direct and digital advertising and marketing programs.