The GEO Imperative: Own Your Brand's AI Discoverability
Wednesday, June 10 | 10am BST | 11am CEST
Consumer behaviour is shifting fast — and AI engines are becoming the new front door to the customer journey, shaping brand perceptions in ways that can no longer be ignored.
Join Adobe experts and Stephen Glenfield, Head of Digital at Heathrow Airport, to explore how brands are taking control of their visibility, relevance, and performance in this AI-first era.
You'll learn how:
- GEO is becoming essential for every marketing, SEO, and content team
- Heathrow Airport is navigating the shift to AI-first discovery — lessons and wins
- Adobe LLM Optimizer works — a live demo showing how brands can optimise for AI channels
Register to save your spot.
Michael Benjamin
Senior Director of Marketing, Adobe
Michael Benjamin leads Enterprise and Digital Experience marketing across the UK and Ireland, the Middle East, and Africa. Based in London, he drives enterprise growth through customer centric go to market strategy and AI powered marketing across complex B2B environments. Having held senior leadership roles at Intuit and Meta, Michael brings a global expertise in demand, brand, and account-based marketing. He is now focused on translating strategy into measurable pipeline and revenue impact at Adobe.
LinkedIn profile
Jamie Brighton
Director of Product Marketing, Adobe EMEA
Jamie Brighton brings 25 years of digital marketing experience, 19 of them at Adobe helping clients transform their businesses through customer experience management technologies, including optimisation, personalisation, and behavioural targeting. Having worked client-side, agency-side, and vendor-side across EMEA and APAC, Jamie now leads Product Marketing for Adobe Experience Manager in EMEA, with a focus on platforms, personalisation, AI, and the role of technology in delivering superior customer experiences.
LinkedIn profile
Stephen Glenfield
Head of Digital, Heathrow Airport
Stephen is Head of Digital at Heathrow Airport, leading the digital products and experiences that support more than 80 million passengers each year. With more than three decades at Heathrow, he has shaped the airport's digital evolution — from its earliest web presence to today’s award-winning mobile app. His current focus is on using digital innovation, data, and emerging technologies to remove friction at every stage of the passenger journey, making travel through Heathrow simpler, smarter, and more rewarding.
LinkedIn profile
Bernard Shafeie
Principal Solutions Consultant, Adobe
Bernard is a Principal Solutions Consultant at Adobe, based in Stockholm, where he has spent over 20 years helping Nordic enterprises with digital transformation — from Experience Manager to today's AI-driven customer experience tools. Before Adobe, he held architect roles at IBM Software Group across content management, and SOA solutions, and began his career as a design engineer at Nokia Networks. He holds an M.Sc. in Aerodynamics from KTH Royal Institute of Technology.
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