Adobe Digital Leaders Series Webinar:
Talkdesk re-envisions customer journey measurement with Marketo Engage & Marketo Measure
Adobe Digital Leaders Series Webinar:
Talkdesk re-envisions customer journey measurement with Marketo Engage & Marketo Measure
Event Details
LIVE WEBINAR DATE: Thursday, February 02, 2023
LIVE WEBINAR TIME: 10:00 AM PT | 1:00 PM ET
During budget pressure caused by the macro-economic environment, many marketing professionals are focused on getting the most of every dollar and demonstrating the ROI of every dollar spent. Learn how Talkdesk cracked the code on ROI metrics and insights from Marketo Measure to make broad decisions around where and how much to investment, and to show internal stakeholders the relative impact of each program and channel, so they have confidence in every dollar spent.
The journey to unfold the benefits from attribution to optimized engagement across the customer journey can be complex. Hear Talkdesk demystify the step-by-step approach they took to get where they are today.
In this session, learn:
- How Talkdesk uses Marketo Measure to customize their attribution to align with their marketing taxonomy
- How they unify data from multiple sources to form a single source of truth on their customers
- How they track a prospect’s entire customer journey from first interaction to when the deal closes to identity which marketing touchpoints drove the sale
Please register to join us!
Brian Adam
Senior Director of Marketing Operations
Talkdesk
Brian Adam leads the Marketing Operations and Analytics team at Talkdesk. He specializes in optimizing lead-to-opportunity conversion through effective use of automation and measurement of results. He has a history of turning analytical insights into operational improvements that improve pipeline and sales.
Kimberly Roman
Senior Director of Global Campaigns and Performance Marketing
Talkdesk
Kim Roman leads global campaigns and performance marketing at Talkdesk, focused on demand generation through creative, yet data-driven campaigns and programs. Kim takes an imaginative, but solid, conversion-focused marketing approach and leverages constant experimentation and testing to optimize at every stage of the funnel. She's been innovating within the B2B marketing space for over a decade, spending over half that time at SaaS organizations including 6 years at Oracle, and is driven by data and discovering opportunities for improvement.
Gina Casagrande
Principal Evangelist
Adobe
Gina is a Principal Evangelist with over 20 years of experience in digital marketing, focusing on optimizing the customer experience. An expert in personalization and digital experience optimization across the campaign and content lifecycle, she helps businesses use analytics-based decision-making to deliver exceptional customer interactions across channels, leading to increased conversions and loyalty. Gina’s a thought leader with a proven track record with C-level audiences, helping Adobe’s largest and most strategic accounts to re-align their business strategies, build out their personalization and optimization programs, and pivot their marketing directives to become more customer-centric and improve their ROI.