Speakers

Martin Steiner
Head of Digital Analytics, Swisscom
Peter Simon
Head of Application Services, Sika
Kelly Hungerford
Director of Digital Transformation Strategy & Services, Sunstar
Mascia Salucci
Global Head of Digital Sales & Marketing, MSC Cruises
Eric Waltert
Director Enterprise Sales Switzerland, Austria & Eastern Europe, AdobeAgenda:
09.00‑09.05
Opening & Welcome
Melissa Fröhlich, Adobe
09.05‑09.25
Adobe | Efficiency meets innovation:
A strategic Insight in Digital Experience Management
09.25‑09.35
Swisscom Customer Story | Personalisation at Scale:
A key differentiator in global competition and a strong driver of customer loyalty
Martin Steiner, Swisscom
09.35‑09.45
Sika Customer Story | Content is Key:
The increased demands on content production in businesses
Peter Simon, Sika
09.45‑09.55
Game Changer Generative AI:
Potentials, challenges, and opportunities
09.55‑10.00
Conclusion and extra resources
Melissa Fröhlich, Adobe
Customer stories of:



