Adobe Experience League Live: AI-Powered Loyalty Orchestration with Adobe Journey Optimizer Loyalty

Event Details:
Wednesday, August 26th, 2026
2 pm PT

Turn Your Loyalty Program Into a Growth Lever

Most loyalty programs run on a static points ledger — reactive, backward-looking, and disconnected from the rest of the customer journey. To turn loyalty into a real growth lever, you need to connect loyalty data to the same AI-driven orchestration engine already powering your broader customer experiences.

Join our upcoming Experience League Live session to see how Adobe Journey Optimizer Loyalty, a new orchestration layer that sits above your existing loyalty platform, helps you turn a static points ledger into responsive, AI-driven experiences, including:

• How always-on AI surfaces insights and recommends next-best tactics for your marketers.
• How to build challenges that gamify customer behavior and personalize rewards.
• How to orchestrate loyalty messaging alongside the rest of your customer journey.
• How to connect loyalty data to AJO's orchestration engine without replacing your existing loyalty platform.
• How to move loyalty from a backward-looking ledger to a forward-looking growth lever.

Adobe Presenters:

Host, Sandra Hausmann: Senior Technical Marketing Engineer, Adobe

Keara Fausett: Product Manager, Adobe

Daniel Vivas: Senior Product Manager, Adobe

Tyler Hogue: APJ Principal Product Marketing Manager, Adobe

Thanks,
The Adobe Team