Adobe Experience League Live: How to leverage Target MCP and other major new releases in Adobe Target

Adobe Experience League Live: How to leverage Target MCP and other major new releases in Adobe Target

Event Details:
Wednesday, June 24th, 2026
8:30am PT

Join us for the next Experience League LIVE, where our experts will walk you through the latest Adobe Target innovations as we step into a new agentic era. We’ll introduce the new Target MCP, including what it is, how to access it, and how it works to analyze program insights and build and edit activities with an agent. We’ll also share demos of additional new features and enhancements designed to help you scale optimization.

In this session, you’ll learn how to:

Set-up the Target MCP with your agent of choice
Use the Target MCP with CX Enterprise Coworker to rapidly analyze your activities, offers, audiences and performance
Understand the next steps and the future vision for agentic optimization with Adobe Target
Learn to use new additional releases for broadening your use cases in Adobe Target including Bayesian testing, feature flag testing and CDN Experimentation
See new designs and features that surface the ROI you are driving within your program based on your key business goals

Don’t miss this chance to see the latest in agentic optimization, and get your questions answered live by our experts.

Can't make it? Sign up anyway and we'll send you the recording afterward. We hope to see you there!

Adobe Presenters:

Host, Daniel Wright: Senior Technical Marketing Engineer, Adobe Customer Experience Orchestration

Drew Burns: Group Product Marketing Manager, Adobe Target

James Torio: Manager Product Management, Adobe Target

Thanks,
The Adobe Team

Register now

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