Adobe Experience League Live: New Use Cases for Customer Engagement: iOS Live Activities, Web Push, and Persistent Messaging

Event Details:
Wednesday, April 8th, 2026
8:30am PT

Join us for an Experience League Live session exploring new surfaces and use cases for customer engagement. As brands move beyond one-way, single-channel messaging, discover how marketing and product teams can create more visible, contextual, and persistent experiences, driving continuous engagement and richer real-time interactions across channels.

In this session, we’ll explore how organizations using Adobe Journey Optimizer can expand their customer engagement strategies with iOS Live Activities, Web Push Notifications, and Message Inbox. Together, these new channels and capabilities enable teams to deliver real‑time updates, extend engagement beyond the mobile app, and ensure important messages are always available - creating more consistent, customer‑centric journeys.

In this session, we’ll cover:

• iOS Live Activities: Deliver real-time updates on the iPhone Lock Screen and Dynamic Island for high‑value moments like order tracking, flight status, and live scores — keeping customers continuously informed as events unfold.
• Web Push Notifications: Expand engagement beyond mobile apps by reaching customers directly in their web browser, directly engaging visitors even when websites are not actively open using the same user workflows as mobile push in Journey Optimizer
• Message Inbox: Create a persistent, branded inbox where customers can revisit important messages, personalized content, and offers — reducing missed notifications while improving relevance and user experience.

Adobe Presenters:

Host, Sandra Hausmann: Sr. Technical Marketing Engineer

Don Huynh: Product Manager

Robert Calangiu: Principal Product Manager

Brent Kostak: Principal Product Marketing Manager

Thanks,
The Adobe Team