Adobe Experience League Live - Agents at work: Creating and activating audiences and journeys

Event Details:
Wednesday, January 28th
8:30am PT

This session is part of a series spotlighting Adobe Experience Platform Agent Orchestrator and purpose-built Adobe Experience Platform Agents. Each episode offers a deep dive into how agentic AI is transforming marketing workflows, streamlining operations, and delivering smarter customer experiences.

Modern marketing is moving at the speed of a prompt. In this live webinar, Adobe product teams will showcase how Adobe Experience Platform brings agentic AI to everyday workflows—so marketers can ideate, build, and activate faster with confidence.

See Audience Agent uncover audience insights and create ready-to-use audiences in minutes. Then, watch Journey Agent turn natural‑language prompts into multi‑step journeys from audience qualification to cross‑channel activation. You’ll see how agents within Real-Time CDP and Journey Optimizer reduce the friction of delivering customer experiences at scale for both business and technical users.

As always, this live session lets you ask questions in the chat and get answers from the experts.

Can’t make it? Sign up anyway and we will send you the recording afterward. We hope to see you there!

Adobe Presenters:

Host, Daniel Wright: Sr. Technical Marketing Engineer

Shelby Mansuri: Sr. Manager, Product Management

Keara Fausett: Product Manager

Alyssa Espiritu: Sr. Product Marketing Manager