Adobe Experience Makers Executive Speaker Series

2022 Digital Trends Revealed with Shaquille O'Neal

Event Details

LIVE WEBINAR DATE: January 18, 2022

LIVE WEBINAR TIME: 9:00 AM PT | 12:00 PM ET

The pace of digital transformation will continue to blaze along in 2022, as organizations worldwide find themselves at the center of a digital-first economy.

Join Adobe executives and industry leaders for a one-hour virtual event focused on enabling you and your organization to flourish in 2022 and beyond. We’ll give you a first-ever look at our 2022 Digital Trends Report. Adobe executives will discuss the biggest digital trends impacting businesses today and strategies for success. 

During the event, we’ll unveil the 2022 Digital Trends Report from Adobe and Econsultancy that will delve into several critical topics, including:

  • What evolving B2B customer experiences will look like.
  • How a cookie-less world will impact your ability to deliver high-impact customer experiences.
  • What tools and strategies your marketing team will need to respond at the speed of change and scale personalized customer experiences.

The 2022 Digital Trends Report from Adobe and eConsultancy, now in its 11th year, has become a trusted source for the insights that businesses need to develop effective digital strategies. Based on a survey of more than 10,000 business leaders worldwide, it pulls into sharp relief the highest impact trends, latest capabilities, ever-present challenges, and emerging issues.

We look forward to welcoming you on January 18, 2022.



Register now




Featured speakers

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Shaquille O'Neal


Member NBA Hall of Fame & 15-Time NBA All Star Player, Media Personality, Entrepreneur and Philanthropist

Few individuals ever become iconic enough to be known by one name—Shaq. A revered cultural icon, Shaquille O’Neal is best known for an NBA career spanning nearly two decades and earning him the sport’s highest honors, including membership in the NBA Hall of Fame. The four-time NBA Champion, 15-time NBA All Star and three-time NBA Finals MVP has been named one of the most influential athletes by Forbes magazine, in addition to being the highest ranked NBA athlete on Nielsen’s State of the Media: Year in Sports 2010 and Business Week’s Power Sports 100.

But Shaquille O’Neal isn’t only a legendary athlete; he has also established himself as a powerful media personality and businessman over the years. Ranked among ‘‘The 100 Most Creative People in Business’’ last year by Fast Company magazine, O’Neal is currently an NBA analyst on TNT’s Emmy-award winning show, Inside the NBA on TNT.

In addition to being an early investor in companies such as Google, O’Neal has managed an increasingly robust personal brand, which has included television shows, a shoe line and social media/tech products. The first verified celebrity account on Twitter, O’Neal announced his NBA retirement via Tout, a new social media app that allows users to tape 15-second video statuses.



Anil Chakravarthy

President, Digital Experience Business
Adobe

As President, Anil Chakravarthy drives the vision and operations for Adobe’s Digital Experience business, one of the world’s largest SaaS businesses and the leader in the Customer Experience Management (CXM) category. In addition, he is responsible for the company’s worldwide field operations. Joining Adobe in January 2020, Anil brings decades of product innovation and industry expertise to his role leading strategy, product management, engineering and marketing for Adobe Experience Cloud. With solutions for data and insights, content and commerce, customer journey management, and advertising, Adobe Experience Cloud is powering digital businesses across both B2B and B2C for companies of every size. The foundation of Adobe Experience Cloud, Adobe Experience Platform, is the industry’s first purpose-built CXM platform, enabling the delivery of personalized customer experiences in real-time at scale. In his role overseeing worldwide field operations, Anil leads Adobe’s global enterprise sales organization and customer success functions, which are focused on supporting brands as they navigate digital transformation. Anil joined Adobe from Informatica, a global leader in enterprise cloud data management, where he served as chief executive officer from 2016 to 2019. At Informatica, Anil led the successful transformation of the company to cloud and subscription services. Anil joined Informatica in September 2013 as the executive vice president and chief product officer responsible for product development, product management, and product marketing. Prior to Informatica, for nearly a decade, Anil held leadership roles at Symantec Corporation. Anil was the executive vice president of Information Security at Symantec, responsible for overseeing engineering, product management and operations for an extensive product portfolio including Data Loss Prevention, E-Mail and Web Security (on-premise and cloud), Managed Services, Trust Services and Authentication. Additionally, Anil led multiple product groups, including Endpoint Protection, Mobile Security and Management, Encryption, Storage and High-Availability, and India Product Operations as well as Enterprise Global Consulting. Prior to Symantec, Anil led product management for enterprise security services at VeriSign. Anil began his career at McKinsey & Company, where he rose to become the co-leader of the E- Business Practice in the Business Technology Office in Silicon Valley. Anil received a Bachelor of Technology in Computer Science and Engineering from the Institute of Technology, Varanasi, India. Additionally, Anil received his Master of Science and Ph.D. from the Massachusetts Institute of Technology.



Susan Bloomberg

Vice President of Personalization and Product Performance
Marriott International

Susan Bloomberg is passionate about using data to drive both experiences and decision-making, always looking for the “so what” insights that explain digital user behaviors. As VP, Personalization & Product Performance within Marriott’s Global Digital team, she leads the Digital Experiments, Merchandising, Product Performance, and Cobrand Credit Card Products teams. Prior to Marriott, Susan led analytics at Shutterstock, built educational apps at HMH, and connected renters to rentals at Trulia.



Jim Clark

Research Director
Econsultancy

With over 15 years of experience working in research, Jim Clark leads Econsultancy’s research business. Previously Jim headed up thought leadership research for Accenture Interactive globally. He’s also had wide-ranging agency experience, including award-winning creative agency Bartle Bogle Hegarty.



Stephen Frieder

President, Americas
Adobe Americas

Stephen Frieder is committed to helping Adobe define and deliver customers’ digital experiences. As President, Adobe Americas, he is responsible for Adobe’s Digital Media, Digital Experience and Government businesses. He designs go-to-market strategies that leverage the expertise of the company’s technology, business, financial, and marketing teams. Since joining Adobe in 2009, Stephen has brought together strategic thinking with operational leadership. Over the past twelve years, he has worked with leaders in retail, restaurant, health care, technology, manufacturing, consumer packaged goods, and the service industry. He has shown leadership teams from organizations across these sectors the capabilities and opportunities of digital transformation. At Adobe, Stephen has created high-performance teams that offer solutions for every type of customer—from emerging artists to global brands. Stephen’s success at Adobe builds on over 15 years of experience managing sales and strategy at technology firms. Prior to Adobe, he was Vice President of Sales for Omniture. He is a graduate of Connecticut College and the Fordham University Graduate School of Business Administration.



Loni Stark

VP, Experience Manager
Adobe

Loni Stark is vice president of strategy and product at Adobe. In her role, Loni leads global product strategy, product management and marketing for Adobe Experience Manager; a portfolio of products that are recognized as industry leaders. Experience Manager is trusted by the world’s top brands to help them deliver personalized digital experiences to their customers. Loni has over 15 years of leadership experience growing innovative technology teams and products that help organizations unleash their creativity and reimagine their business through greater productivity. In her spare time, Loni enjoys the very analog activity of applying paint to canvas. Loni received a Bachelor of Arts & Science in Computer Science from McMaster University, Ontario, Canada. Additionally, Loni received her Master of Science in Management Science & Engineering from Stanford University.



Steve Hammond

VP, Experience Cloud
Adobe

Steve Hammond leads Product Management and Product Marketing for Adobe Experience Cloud. His role is to bring bright minds together to understand the market, help align products and value to meet the needs of the market, and drive roadmap priorities and messaging to ensure the ongoing success of Experience Cloud customers. Steve is always happy to connect to explore how technology and people can come together to enrich lives and business and drive positive change. If you don’t find Steve passionately solving problems with technology, you might find him outdoors mountain biking, hiking, taking pictures, or on the water with his family.