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Adobe Experience Makers Webinar:

Client Story: Driving Marketing Excellence in B2B Manufacturing

Duration: 1 hour
Available On Demand

Creating personalization for a large, multi-national B2B company is a challenging endeavor. Leveraging customer data to create actionable insights that personalize interactions with customers can be difficult to execute.

Watch our webinar with Michael Menna, Global CX Solutions Delivery Leader at DuPont, to explore how his organization leveraged technology to create relevant and automated next-gen B2B customer experiences.

In this session, you will learn:

  • How DuPont overcame their personalization challenges
  • How they modernized their contextual marketing capabilities with help from Adobe
  • Why their digital marketing transformation is delivering results

Register to watch on demand!

Michael Menna

Global CX Solutions Delivery Leader
DuPont

Michael Menna is a highly skilled marketing and technology leader with over 20 years of experience. He currently works as the Global CX Solutions Delivery Leader Marketing & Sales at DuPont Specialty Company in Wilmington, Delaware and is responsible for developing digital marketing strategies, overseeing DuPont’s customer experience solution delivery processes, and using his expertise in digital marketing and sales solutions to drive successful business outcomes. Michael has a proven record of building and managing Martech stacks, which includes product information management systems (PIM), web content management system (WCMS), marketing automation platforms (MAP), metadata taxonomy, and SEO best practices.

Jonathan Burdette

Head of Industry Strategy, Manufacturing
Adobe

Jonathan is responsible for driving strategy, messaging and growth in our industrial manufacturing segment, which includes industrial manufacturing & automotive. As the head of Adobe's manufacturing industry strategy, he partners with customers in CMO / COO / CTO roles to help them to solve business challenges and differentiate their businesses through CX transformation. Prior to joining Adobe, Jon was in charge of GTM for SAP CX Industrial Manufacturing, and had several leadership roles managing P&L's at Fortune 500 manufacturers prior to working in SaaS.