Revolutionizing Your Webinar Experience: Discover the Impact of Interactive Webinars
Adobe Marketo Engage | Learn from your peers webinar
Webinars have evolved—have yours? Marketo Engage's Interactive Webinars empower you to create dynamic, data-driven experiences that don’t just attract attendees but actively engage them. Whether you're looking to boost participation, capture better insights, or seamlessly integrate webinar data into your marketing strategy, join Marketo Engage Champion Maria Cruz, as she shares her expertise on how to make every webinar count with Interactive Webinars.
In this live webinar, you’ll learn about:
- Elevating your Interactive Webinars setup to the next level —from registration to post-event follow-up with features such as Tokenization, Smart List Filters, and Triggers.
- Transforming engagement into action by integrating webinar data like poll responses, Q&A insights, and attendee behaviors into your CRM or marketing automation platform to trigger personalized follow-ups and nurture streams.
- Real-world story in adopting Interactive Webinars at MRM, and Maria's best tips and tricks on engagement analytics, automated follow-ups, and content personalization to maximize conversion rates.
If you’re ready to move beyond passive presentations and turn your webinars into high-impact marketing assets, this is the session for you.
Webinar Details
- Live webinar date: Wednesday, May 7th, 2025
- Live webinar time: 8:00AM PT | 11:00AM ET | 5:00PM CET | 8:30PM IST
- Length: 30 minutes presentation + 15 minutes Q&A
- Experience Level: Intermediate (At least 3 months of experiences using Marketo Engage)
- Roles: Marketing Practitioners, Administrators, Marketing Operations
Webinar Speaker:
Maria Cruz
Adobe Marketo Engage Champion (2023, 2024)
Senior Director of Marketing Orchestration at MRM
Maria Cruz is considered a visionary leader and collaborator with a record of accomplishment in establishing innovative, high-performing worldwide programs, including the creation of operational models, process improvement, and change management. With over 13 years of hands-on experience in Adobe Marketo Engage, she brings deep expertise and strategic insight to every initiative. She is a 2X Marketo Engage Champion, recognized for her thought leadership and impact in the marketing operations space. Maria is known for being a highly collaborative leader who prioritizes empathy, empowerment, and team success. Her ability to deliver—and do so with the highest set of standards—places her among an elite class of professionals.