Adobe Digital Leaders Webinar:
Expert Perspectives: The 2024 Digital Commerce Growth Strategies Survey

Adobe Digital Leaders Webinar:
Expert Perspectives: The 2024 Digital Commerce Growth Strategies Survey

Duration: 45 minutes

Available On Demand

Despite ecommerce sales trends settling back to their pre-pandemic trajectories, both B2B and B2C digital merchants continue to grapple with bigger challenges, handling stiffer competition and ever-growing shopper expectations.

Our 2024 Digital Commerce Growth Strategies survey offers perspective on those challenges, and it explores the tactics merchants had the most success with, how they’re investing and prioritizing in the next one to two years, and where they stand on emerging commerce technology including headless, 1:1 personalization, and generative AI.

With responses from ecommerce professionals across a variety of B2B and B2C industries, from SMBs to enterprise, the results paint a picture of the most critical growth strategies that ecommerce companies can implement today to drive stronger business results.

We’ve assembled a panel of expert ecommerce leaders and practitioners to weigh in on the data:

Steve Martinez, Vice President of Digital Solutions, Univar Solutions
Mark Andrews, Group Lead: eCommerce, Coca-Cola Beverages Africa
Shane Kaszyca, Vice President, Information Technology at Whisker
Tom Ascher, Ecommerce Marketing Lead, Nestlé Health Sciences
Ed Kennedy, Principal Product Marketing Manager, Adobe Commerce

Steve Martinez

Vice President of Digital Solutions
Univar Solutions

Steve Martinez is the vice president of digital solutions for Univar Solutions. In this role, Steve focuses on Univar Solutions’ strong presence in B2B ecommerce, leading a team of product managers, marketers, merchandisers and analysts who are accelerating digital adoption and driving revenue through Univar Solutions’ digital channels. Steve earned his bachelor’s degree in architecture from Illinois Institute of Technology and his master’s degree in business administration from Kellogg School of Management, both located in Chicago, Illinois.

Mark Andrew

Group Lead: eCommerce
Coca-Cola Beverages Africa

Mark is a Fast-moving Consumer Goods (FMCG) professional with Africa-wide experience in Distribution, Route to Market, Channel Marketing, Strategy Consulting and Finance. Most recently, Mark has been at the forefront of digital real-time marketing changes in the alcohol and beverages categories. He is currently the eCommerce lead for Coca-Cola Beverages Africa, Africa’s largest Coke bottler, operating in 15 African countries.

Shane Kaszyca

Vice President
Information Technology at Whisker

Shane leads the teams that develop and maintains Whisker’s eCommerce, Warehouse Management, and Customer Service platforms. With a background as a software and database developer, he has over 20 years in technology and 15 in IT leadership.

Tom Ascher

Ecommerce Marketing Lead
Nestlé Health Sciences

Tom Ascher is an ecommerce industry veteran who currently serves as the Ecommerce Marketing Lead for Nestlé Health Sciences.

Ed Kennedy

Principal Product Marketing Manager
Adobe Commerce

Ed Kennedy is an ecommerce strategist at Adobe. Ed has spent over 12 years in ecommerce consulting and software. During his career Ed has overseen more than 200 implementations of ecommerce solutions for leading retailers, manufacturers and distributors. Prior to joining Adobe, Ed was a product strategy director at Optimizely and held previous executive positions at global ecommerce consulting firms and agencies.