Thanks for registering! Please check your inbox for the on-demand link to this webinar.

Adobe Logo

Adobe Experience Makers Webinar:

Data Foundation for Building Digital Public Trust

Duration: 45 minutes 
Available On Demand 

According to a recent Pew Research Center study, only 20% of Americans trust the government to do what is right. How constituent data is used is paramount to that trust.

Whether it’s unemployment, healthcare, or taxes, every interaction with the government and the public is an opportunity to build trust through better customer experiences. That experience starts with a customer data platform. And citizens and residents want a say in how organizations use their data.

Watch this webinar to explore a new approach for how public sector organizations can build digital public trust with a data foundation that delivers governance, security, privacy, and transparency.

Learn how to:

  • Personalize experiences based on customer data use consent, preferences, and policies
  • Build security and transparency into how PII is collected, stored, accessed, managed, and activated
  • Connect known and pseudonymous data for a comprehensive view of the customer
  • Deliver data-driven insights and decisioning to react, adapt, and optimize service delivery in real time

Ben Ritchie

Product Specialist, Common Data Platform, Public Sector

Ben Ritchie is a solution specialist at Adobe, helping clients create data-driven journeys that increase trust, loyalty and lifetime value. With over a decade of experience in digital marketing, Ben has worked with clients across public sector, financial services, high tech, media & entertainment and more. Driven to help organizations discover and understand the value that exists in data, Ben is focused on solutions that make it simple to create personalized experiences in the moments that matter.

Rakhi Patel

Principal Product Marketing Manager, Data Management Platform

Rakhi Patel is a principal product marketing manager at Adobe, leading the global go-to-market strategy for the industry’s top customer data management solutions. With 20+ years of experience in the digital marketing industry, Rakhi has led vision, strategy, and thought leadership across key areas of discipline such as responsible data management, partnerships, and value realization. Passionate and customer obsessed, Rakhi is dedicated to elevating the marketer’s role as a data steward.

James Hanson

Head of Industry Strategy, Public Sector Digital Experience

James has 20+ years of domain knowledge and expertise helping organizations develop strategies, messaging, and brand positioning across government sectors. As Head of Industry Strategy, James is responsible for driving the digital experience for government agenda through public and private sector use cases and best practices to solve specific government challenges.