Adobe Digital Leaders Series Webinar:
Delivering Personalized Experiences at Scale with Adobe Experience Manager
Adobe Digital Leaders Series Webinar:
Delivering Personalized Experiences at Scale with Adobe Experience Manager
Event Details
LIVE WEBINAR DATE: Thursday, March 2, 2023
LIVE WEBINAR TIME: 10 AM PT | 1 PM ET
Today’s digital-first customers expect seamless, personalized experiences wherever they are. Cisco sets an example for delivering unique content and experiences to their audiences with the support of insights gained from Analytics. Their use of Adobe Experience Manager has enabled them to scale these activities more efficiently while utilizing insights gained to map future content and identify areas for growth. This webinar goes beyond the launch phase and shares considerations for ongoing support around authoring and targeting. Join us to learn more about scaling your CMS.
Key takeaways:
● Delivering content variations at scale using low to no code tools.
● Integration with Analytics enables insights for personalized variation tracking.
● Post-launch support models for authoring and targeting.
● Use case examples and best practices for setting up activities.
Register to join us!
Murali Vytla
Principal Solutions Architect
Cisco Systems
Murali Vytla is a Principal Solutions Architect. He is an expert in simplifying architecture with a hybrid cloud strategy to help business transformation in content management, personalization and E-commerce. He has 20+ years of experience in architecting applications using Full Stack development. He started his AEM journey 10 years ago and is an expert in architecting solutions for multi-tenancy with AEM as Cloud Services(AEMasCS) and MarTech
Ali Shoukat
Technology Innovation Manager
Cisco Systems
Ali Shoukat is a Technology Innovation Manager. He leads cross-functional teams that help Cisco drive innovations that result in the creation of customer-centric marketing. With over 15 years of web and marketing technology experience, Ali is an expert in business processes, technology management, information architecture, and systems architecture, He brings a unique balanced approach to business and technology.
Karthik Muralidharan
Senior Product Marketing Manager, Adobe Experience Manager
Adobe
Karthik Muralidharan is a Senior Product Marketing Manager for Adobe Experience Manager Sites, working on all aspects of sales and go-to-market strategy with an emphasis on helping customers deliver personalized, omnichannel experiences. Prior to joining Adobe, he worked as a management consultant advising clients on sales force and channel effectiveness as well as developing customer loyalty programs.