Adobe Digital Leaders Webinar:
How Adobe and NBCUniversal Use Data Collaboration to Deliver Brand Performance

Adobe Digital Leaders Webinar:
How Adobe and NBCUniversal Use Data Collaboration to Deliver Brand Performance

Duration: 45 minutes
Available On Demand

Signal loss, cookie deprecation, and increasing privacy regulations have pushed marketers to adopt first-party data strategies to discover, reach, and convert potential customers. This shift has led to the emergence of new technologies which allow secure collaboration on first-party data. But such technologies pose a fresh set of challenges such as new data silos, operational and technical burden, and new concerns about data privacy.

Watch this webinar, featuring NBCUniversal, to learn about Adobe Real-Time CDP Collaboration—a user-friendly, privacy-centric application that helps brands and their agencies overcome these challenges by enabling them to work with publishers, commerce media networks, and more by providing a secure, neutral environment for joint audience analysis and activation.

In this session, we will:

Explore how Adobe’s Brand Marketing team and NBCUniversal use Real-Time CDP Collaboration to boost the reach and performance for media campaigns through simplified data collaboration.
Demonstrate how Real-Time CDP Collaboration works to help brands and publishers achieve privacy-centric audience discovery, reach, and measurement at scale.
Share frameworks and use cases that apply to your organization, and tips and tricks to get you started quickly.

Lory Mishra

Principal, Product Marketing
Adobe

Lory Mishra is a product marketer for Adobe Real-Time CDP. Prior to her role in product marketing, Lory was a customer success lead, supporting Adobe Experience Cloud customers across various industries. With over a decade of experience in digital marketing at Adobe and agencies, Lory is passionate about great customer experiences and helping brands maximize value from their technology investments. Lory lives in Chicago with her husband and many houseplants.

Doug Wyatt

Senior Director, Marketing Innovator and Growth Strategist
Adobe

Doug Wyatt is a results-oriented marketing executive with 20 years of experience driving cross-channel strategies, launching growth-focused media campaigns, and building high-performing teams. As the Senior Director of Americas Media at Adobe, Doug spearheads innovative initiatives that amplify brand presence and deliver measurable business outcomes. A strategic thinker and skilled collaborator, he excels in uniting analytics with creativity to set new benchmarks for marketing excellence. Doug holds a Bachelor of Science in Advertising from The University of Texas at Austin.

Stephane Krzywoglowy

Senior Vice President, Ad Product, Customer Solutions, Advertising and Partnerships
NBCUniversal

Stephane Krzywoglowy serves as the Senior Vice President of Ad Product and Customer Solutions for NBCUniversal’s Advertising and Partnerships division. In this role, Stephane leads Customer Solutions, developing and driving revenue toward the company’s ad products in the market to serve NBCUniversal’s clients and agency partners. With more than 15 years of experience in product leadership and innovation, Stephane is deeply passionate about leveraging technology to solve complex challenges, create value for customers, and drive results that positively impact business outcomes. Stephane graduated with a bachelor’s and a master’s degree in IT, Network, and Software Architecture from the Université Claude Bernard Lyon 1 and CPE Lyon. In his downtime, he enjoys listening to hip-hop music, eating cheese, and playing video games. He resides in Manhattan with his wife and two daughters.