Winning strategies for B2B ecommerce in 2023
Event Details
Live Webinar Date: Thursday, January 26, 2023
Live Webinar Time: 10:00AM PT | 1:00PM ET
B2B buyers and sellers agree on one thing: The pandemic led businesses to purchase more online. That significant shift is driving strategic rethinking and accelerated technology investments for many manufacturers, distributors and wholesalers.
What are the top growth priorities for these B2B sellers? We partnered with Digital Commerce 360 and surveyed 150 B2B commerce leaders to find out, and now we want to share that data with you. We’ll be joined by Perficient, Gorilla Group, and Dotdigital to break down the findings, including personalization, expanding to new regions, marketplace, and the technology to power it all.
Please register to join us!
Karie Daudt
Director of Commerce Strategy
Perficient
Karie Daudt has more than two decades of experience in digital commerce, management, and business development in the manufacturing and distribution industry. As a Director of Commerce Strategy at Perficient, she helps clients identify business challenges and how to solve them with actional outcomes including process improvements, aligning to the needs of the customer and technology enablement.
Lisa Berry
Senior Business Strategy Analyst
Gorilla Group
Lisa Berry is experienced in IT eCommerce selling and buying environments in the Private Sector and in IT eServices and systems automation environments. As the Senior Business Strategy Analyst at Gorilla Group, Lisa implements various processes and standards including RUP, UML, Agile/Scrum Methodology, BPMNotation, JAD and RAD. Lisa has is passionate about continuous learning and has been recognized for her ability to compile and understand new data, business processes, and applications.
Alison Murtagh
Strategic Partner Marketing Manager
Dotdigital
Alison Murtagh is a Strategic Partner Marketing Manager at Dotdigital. She has more than 4 years' experience working in B2B Marketing for ecommerce SaaS companies delivering strategic partner campaigns, co-marketing content and joint events.
Shannon Hale
Senior Product Marketing Managerr
Adobe
Shannon Hane is a Senior Product Marketing Manager for Adobe. She leads a team responsible for Adobe Commerce go-to-market strategies, sales enablement, and customer and market research with particular focus on B2B commerce. Prior to joining Adobe, Shannon managed product marketing for commerce and small business solutions for Magento, eBay, and Yahoo!. She has an MBA from UCLA Anderson School of Management and has held a range of marketing positions at Inktomi, E*TRADE, and Apple.