Adobe Digital Leaders Series Webinar:

Building a Content Supply Chain That Scales

Event Details

LIVE WEBINAR DATE: Thursday, October 13, 2022

LIVE WEBINAR TIME: 10:00 AM PT | 1:00 PM ET

As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across the customer journey. Join us as we highlight how customers like Dell and Under Armour approach the content supply. We’ll walk through a practical approach your team can take to build a content supply chain that scales.

In this session, we will highlight:

A crawl, walk, run approach for aligning content strategy with marketing technology architecture
Best practices to alignment across all organizations including content architecture, content marketing, user experience, IT, design, product, and branding
The latest Adobe innovations with workflow management, digital asset management, creative tools, and AI-powered automation

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Marc Angelinovich

Principal Product Marketing Manager
Adobe

Marc Angelinovich is a seasoned product marketer with 15 plus years of experience focusing on marketing infrastructure and software to the Global 500. Previously he has helped develop technology adoption strategies for some of the largest companies including IBM, Dell Technologies, HPE, Hitachi, and more. Now with Adobe, he is working on transforming marketing organizations from silos into a content supply chain powerhouse.

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