Beyond Points and Perks: Turn Customer Data into Lifetime Value

Carlos Duez is a Senior GTM Lead at Adobe, focused on Customer Journey Management across EMEA. With 15 years of experience in martech, he helps customers and partners connect business challenges to the right strategy, working closely with them to understand where loyalty programmes fall short commercially and how data, journeys, and personalisation can turn that around. His approach starts with the business problem, not the technology, and builds from there.

Based in Paris, Ania is a Product Marketing Manager for Adobe, driving go-to-market strategies focused on marketing automation in the EMEA regions. Prior to Adobe, Ania had worked for 12 years in digital marketing across EMEA and APAC creating strategic insights and designing Web go-to-market plans in fast moving environments

Adam Wilson is the Director of Marketing Operations at Blue Rewards where he works at the intersection of technology, data, and marketing. At Blue Rewards, he’s been involved in the end-to-end implementation of AEP RTCDP and Journey Optimizer, establishing a multi-channel audience library and integrated customer journeys that leverage real-time customer interactions. He has over 10 years’ experience in marketing and advertising operations, designing multi-channel digital campaigns and experiences.

With over 10 years in Infrastructure and 5 years in line management, Alan have worked for global companies including Black & Decker, Dyson, and now Adobe. He is currently a Customer Success Engineer for Campaign, supporting global clients across AWS, Linux, and database environments.
Previously, he was an Infrastructure Delivery Manager at John Lewis Partnership, leading 3 teams of 15 engineers and delivering security projects including Identity and Privileged Access Management.
Specialities: people development, customer relations, process improvements, project management, and operations management.